Have you seen Harry Potter and the Goblet of Fire? Theres a scene in the film where Harry and his pals disapparate to Dartmoor, England to see “International Quidditch Match. On reaching there, they are set aside camps to remain. The minute Harry gets in the tent, he is astonished by the luxurious centers it has. From easy chair to lavishly embellished interiors, the camp was no less than a luxury resort. Harry Potter Entering Luxurious CampsAs a kid, I was so captivated by this and questioned if such camps existed. Years down the lane, I signed up with the hospitality market and it was the very first time I encountered glamping. In truth I got a chance to go for it myself, and experience camping in a glamorous way. Ill inform you more about glamping company in this blog site ahead, however for now lets start with knowing … What is Glamping?Glamping is essentially camping in an elegant way in the lap of nature. Its a portmanteau word for “glamorous outdoor camping”. Talking about the luxurious ways it can include facilities and services that are discovered in hotel spaces such as lounge chairs and coffee tables, king size beds, kitchen space facilities, and Wi-Fi (the list is unlimited really). The aim is to provide guests an experience of camping without compromising on the conveniences and needs.Glamping Amidst Snowy MountainsWhat do Guests Expect From Glamping?Camping as we all understand aint a new activity, nevertheless glamping is entirely a different thing. For example, if you wished to choose a camping trip with your household and especially kids, you require to consider certain aspects: Convenient location (friendly area, peaceful environment, and medical facility close-by)Permission to campBuying/renting a tentCooking equipments or food facilitiesEntertainment activitiesThese are simply among others, the list can go on. With glamping getting in the hospitality company, the camping lovers found a one stop service to all their hassles. Thinking about the booming technology and developments adapted by the hospitality industry, the guests anticipate a high quality of services, features, and facilities while going with elegant camps.Heres what visitors look for while opting for glamping: Exquisite locationFully provided camping tents (king-size bed, couch/lounge chair, coffee table)Food centers (on site bbq/ kitchenette)WashroomsMedical aidEntertainment zone/activitiesSafety equipmentNow that you know guests expectations from glamping, lets have a look at some stats on its evolution.How is Glamping Impacting The Hospitality Industry?In the past few years, i.e from 2016-2020, there was a rapid increase in guests selecting glamping. According to the glamping industry data shared by Grand View Research, The worldwide glamping market size is estimated to be around 1.88 billion USD in 2020. It is anticipated to grow by 14.1% by 2028. International Glamping Business StatisticsAs you can see in the graph above, most of the visitors are millennials, GenZ, and families. So, considering the development aspect, if you are eagerly anticipating starting your glamping service, its the time.Let me walk you through a step-by-step guide on how to do that.How To Start Glamping Business?Without any further ado, lets get straight to the point. 1. Look for The Perfect LocationThe initial step to attract visitors at your residential or commercial property is picking the right area for setting up your luxury camps. You require to think about different elements before finalising the glamping premises, such as: Distance from the nearby cityMedical centers nearbyBreathtaking view from campsLocation is not prone to catastrophes (Landslide, earthquakes, forest fires, or tsunami)Easy ease of access to emergency servicesIf you would Google, there are certain suggested locations for glamping. You could select the area according to your benefit and start. Some of the very best glamping sites across the world are: Once youve finalised the area, its time to state “hey there” to your neighbours, I imply your compset.2. Know Your CompetitorsWell, I dont want you to actually go and state “hi” to your rivals. What I suggested was to identify the rival residential or commercial properties in your area. You require to buy an in-depth analysis. It can be knowing their tariff, going through their online reviews, listing down the amenities they have, and other activities.Remember if you miss any element at this phase, it will affect you later. 3. Note down The ExpensesThis is among the crucial actions when you are preparing to set-up your glamorous camps. A slight error in the estimations and youll end up jeopardising your financial resources. Of all, list down your expenses in descending order. Start with the rent/purchase rate of the location. Gradually move towards other additional expenditures such as charges of camping tent, facilities, personnel wage, marketing cost, therefore on.While calculating the financial resources keep a specific margin, itll come handy incase of cost variations. For circumstances, your general investing quantity summarize to around 15 lacs. So, to be on a much safer side round it up as 20 lacs. See, if the set-up happens within the calculated quantity, its good. Nevertheless, if you disappoint funds, organizing for it would become another obstacle for you. If you are searching for ways to get financial investment for your glamping business, this blog site can provide you some ideas. Do provide it a read.Top Tips To Raise Funds For Your Hospitality Business4. Calculate Your Expected ROINow that youve determined your expenditures, its time to think of ROI (Return On Investment). Its an axiom that no service is going to supply you with an instantaneous profit.The sales from your glampings initial 2 years would be exhausted in recuperating your invested amount. Post that, you might focus on the net profit. While you are determining your ROI take into account a minimum period of 2 years. Likewise, dont forget inflation, as it can result in increasing your operational expense every year, therefore causing tariff hikes.5. Get The Necessary LicensesWell, you cant start a business without getting permission from the local authorities, and the very same uses to glamping. You do not need a variety of certificates like hotels, just the basic ones would work for you. When I state basic ones, it includes your glamping resorts registration license, lease arrangement (if you are renting the location), and fire safety certification. At some places, you need to procure permission from local governing bodies. However getting one in remote areas is a strenuous task, as the population at such locations are low and they do not desire visitors to damage the beauty of the surrounding regions. For instance, Malana is a popular destination in India. Many of the visitors are hippies, GenZ and millennials. The locals saw that the surge in tourists and campers led to damage of natural environments due to the waste and commotions. Because of that, the glamping business was banned because area. One can just travel to Malana for a days visit and require to leave the location by evening. Whilst you select a location, check if you have any regional connection over there to assist you out in getting consent for setting up your luxury camps. 6. Invest in Right AmenitiesThe prime destination of glamping is the services and features they offer to campers. Its better to list out the facilities you want for your visitors. While doing this, take a cue from what your competitors are offering, as you dont wish to lose booking over a missing facility. Here are some fundamental amenities and facilities that are a MUST in your luxurious camps: Comfortable beds (go for king/queen size)Provision of additional mattressWashroom (can keep pop-up showers and portable toilets)Drinking waterFood facilities (either barbeque set-up in open ground or kitchenette)Being pet-friendlyWi-FiChiller ice packsFirst help kits7. Get In Touch With Local Activity PlannerWhats the point of going camping without enjoying experience activities? While guests decide for glamping, they are curious to learn about the activities they would be experiencing.The best method is to partner with a local activities provider. Depending on the locality youve picked, you can provide different daring sports.Lets say, you are creating a glamping site in the mountainous region, you can take your guests for treking, trekking, or mountain climbing. In case you select for a beach side camp, the alternatives would be boat riding, jet scuba, parasailing, and skiing diving.When I opted for glamping, my camp was located on the river side. I decided for river rafting, bungee jumping, and totally free falling. Believe me the last one was no less than an experience of a lifetime. Just imagine being hydrophobic, and not understanding how to swim. Jumping from a height of 30ft into a streaming river was no less than a nightmare. Not to forget, the temperature level was down to 5 ° C.But overall the experience was enjoyable. So, you can partner with the regional activity organizers and schedule such adrenaline hurrying sports for your guests. 8. Establish Your Luxury CampsNow that youve collected all the details, licences, amenities, and partners, its time to set up your glamping resort. While laying out the tents, choose either U or O formation, to guarantee utilisation of optimal space and creating a boundary.The central area might be utilized for bonfires, putting up barbeque, or arranging some family-friendly activities like cricket and badminton. However, keep sufficient aisle area in between two camping tents for guests to move easily. Put the portable toilets and showers either on the behind of the tents or commit a separate space a bit away from the camps.How To Market Your Glamping Business?Finally your glamping resort is ready, and its about time that you should start investing in methods to bring in visitors to your camps. How?Simple, follow the techniques Ive mentioned ahead. 1. Develop Your Online PresenceIn this digital age, having your residential or commercial propertys online existence is of uttermost importance. This consists of having a website, registering on OTAs, and noting your residential or commercial property on Google My Business (GMB), and other meta search engines.Start with developing a brand site, and while doing so concentrate on its appearance, material, and SEO. If you require a guide on how to do it, heres a blog site you can refer to.Apart from that, list on glampic particular OTAs for better results. Here are a few of them you can try:2. Attract With HQ Photos and VideosIve mentioned this in my previous blog sites, and I stick to my words– use HQ photos and videos. They are the secret to attain optimal visitors and increase your glamping websites session duration. Purchase an expert photographer and consider getting a photoshoot of your glamping company. If you are low on spending plan, using a mobile phone and a light brushing up on modifying tools can do marvels for you. As far as the videos are worried, record videos in 4K HD format to make it look more appealing. You can either create small clips for different sections or make a collage. Heres a video by Serenata Resorts, Thailand, for your referral.
Promote On Social MediaThe target audience of glamping are the families and youngsters; and both of them are devoted users of social media platforms.Hence, to connect with them straight and welcome them to schedule your glamorous camps, social media platforms come convenient. In order to help with tourism, the individuals introduced glamping along with activities such as desert safari and mountain bike riding. You can also examine what your compset are pitching out to guests.Pro-tip: One of the crucial USPs for glamping are the off-beat picturesque areas.
Thinking about the booming innovation and innovations adapted by the hospitality industry, the visitors anticipate a high quality of services, functions, and facilities while choosing for elegant camps.Heres what guests look for while going for glamping: Exquisite locationFully provided camping tents (king bed, couch/lounge chair, coffee table)Food centers (on website barbeque/ kitchenette)WashroomsMedical aidEntertainment zone/activitiesSafety equipmentNow that you are mindful of guests expectations from glamping, lets take a look at some stats on its evolution.How is Glamping Impacting The Hospitality Industry?In the previous couple of years, i.e from 2016-2020, there was a rapid increase in visitors deciding for glamping. As per the glamping market stats shared by Grand View Research, The global glamping market size is approximated to be around 1.88 billion USD in 2020. You need to think about various aspects prior to settling the glamping grounds, such as: Distance from the nearby cityMedical centers nearbyBreathtaking view from campsLocation is not susceptible to disasters (Landslide, earthquakes, forest fires, or tsunami)Easy ease of access to emergency situation servicesIf you would Google, there are particular advised destinations for glamping. Depending on the area youve picked, you can use varied adventurous sports.Lets say, you are producing a glamping site in the mountainous region, you can take your guests for hiking, travelling, or mountain climbing. Put the portable toilets and showers either on the behind of the camping tents or commit a different space a bit away from the camps.How To Market Your Glamping Business?Finally your glamping resort is ready, and its about time that you need to start investing in ways to draw in visitors to your camps.
