With more than 800 million regular monthly active users and 52 minutes of average everyday view time, TikTok is the hottest new addition to the social networks scene.
NB: This is a short article from Staah
Smart hoteliers are currently cashing in on the big capacity of this app. Are you among them?
Before you discount it as a channel for teenagers, know that just over 68% of TikTok users are over the age of 20 years. The single-most downloaded app of 2020 (leaving out video games) is taking the social media market by storm.
Subscribe to our weekly newsletter and keep up to date
What is TikTok?
TikTok is a video-sharing social media network that initially discovered mass appeal with GenZ users and is best referred to as the home of viral dance trends, obstacles, and lip-sync videos. The platform is based around videos that max out at 15 seconds (and can be integrated for up to a total of 60 seconds, and individuals interact with videos by scrolling through their feeds.
Among the cool aspects of TikTok is it allows people to include all sorts of editing effects and background music to their videos.
Getting begun with TikTok
Download the TikTok app and get follow directions to set up. In the apps profile, you will have the option to change to Pro Account.
Content concepts for hoteliers on TikTok?
Being successful with TikTok boils down to creating interesting material. If you can do that, people are more likely to engage and see with your videos, resulting in the algorithm putting your content in front of others.
1. Program fantastic places inside and around your home. Focus on whats distinct and remember to edit your video and make it more interesting by adding trending noises, filters, unique effects.
2. Behind the scenes is fun material to share. From goof-ups to wins, whatever goes. Keep the video genuine.
3. Work together with travel influencers on TikTok to develop content that reaches an engaged audience. Collaborations with influencers and other local tourism companies is a fantastic way to move on this platform.
TikTok algorithm 1-0-1
Like every other social networks platform, an algorithm works away at the great content being produced on it and pushes forward what it thinks is most pertinent. However, unlike other social networks channels, TikTok is infamous for keeping its algorithm under covers.
Effective online marketers share the following tips on the TikTok algorithm to help you get ahead with your material:
1. Exposure and performance are closely linked.
The more popular your video, the more it is re-watched, the much better it performs. That is why making authentic and relatable content is important on TikTok.
2. Engagement matters.
TikTok takes into account several indicators such as likes, shares, rewatches, video completions, and so on to show up at defining what a “popular” video is.
3. Preliminary exposure is geo-based.
So videos are first revealed to users in the same geo-location as you. This is fantastic for hoteliers who are now aiming to promote themselves locally.
4. Utilizing hashtags and sounds assists improve the discoverability of your material.
While there is no concrete assistance on it, using #foryou, #foryourpage or #fyp are believed to increase your possibilities to appear on For You feeds.
5. Do not cross out old content.
Even old videos can suddenly go viral on TikTok. If among your older videos becomes more pertinent and its engagement selects up, it might get provided ahead of others.
Increase everything with paid ads
For hoteliers who can devote to developing genuine material for TikTok, the chance to develop an existence on this platform must not be missed.
This does come at a rate, however, with the minimum invest coming in at $500.
Parting words
You can pay TikTok directly to feature advertisements for your hotel brand name in the feeds of users. There are several types of marketing readily available within the app, beginning with in-feed or top-view ads but also extending to more extensive engagements such as brand take-overs, top quality hashtag difficulties and branded results.
For hoteliers beginning on their TikTok journey, our finest advice would be to first produce complimentary content and understand who engages with it on this channel before pressing forward with a paid strategy.
While its reach is growing extremely, TikTok is yet another social channel in your marketing mix. It is better to produce excellent content for one channel rather than creating typical content for numerous channels.
Learn more short articles from Staah
Download the TikTok app and get follow directions to set up. Team up with travel influencers on TikTok to create content that reaches an engaged audience. While its reach is growing phenomenally, TikTok is yet another social channel in your marketing mix. With marketing teams lessening thanks to Covid-19, adding this channel requires a commitment to creating material that will work. It is much better to produce great material for one channel rather than creating typical content for lots of channels.
