” Our brand-new homes have picked Choice Hotels Asia-Pac over our rivals as they are positive in our capabilities to provide this support and we are happy to have these brand-new partners in our portfolio.”
The business has actually taken pleasure in strong growth in Adelaide and its outer suburbs both throughout the pandemic and in the last few years prior, signing numerous brand-new properties to its network throughout The Ascend Hotel Collection, Quality Hotels, Comfort Hotels and Econo Lodge brands.
Comfort Hotel Adelaide Meridien in North Adelaide.
Signings have included the new Comfort Hotel Adelaide Meridien, part of which has actually been dual-branded as an Econo Lodge. The Quality brand has actually also boosted its presence in the city in the type of the Quality Apartments Adelaide Central, signed under a franchise arrangement with 1834 Hotels.
” Adelaide has a lot to use as a location, both in the city itself and in neighboring areas such as Hahndorf where 3 of our brand-new residential or commercial properties lie, and our cumulative pivot to domestic travel has actually placed a spotlight on a few of these outstanding local regions and experiences,” Fraser stated.
Speaking exclusively to HM, Fraser said he prepared for the South Australian capital to play a significant function in the post-COVID recovery period.
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The Manna by Haus, Ascend Hotel Collection is a Scandinavian-inspired property.
” The state of South Australia is seen to be safe for travel, the conference and corporate segments is expected to have a sharper resurgence, and we desire to be best placed to offer stock to these markets which will in turn support our partners as they lean on us for recovery assistance.
When travellers are able to move once again, Fraser included that the company overall has withstood the impacts of the pandemic well and is primed to make waves across its member network.
” We have partnered with white label management business to assist owners with tailored Hotel Management Agreements (HMAs) where proper. We have been over-indexing on RevPAR compared to our midscale rival set through the pandemic in both Australia and New Zealand and have attained historical highs in our business fair market share.”
” Our flexible, owner friendly, possession light model has led to Choice Asia-Pac being well placed to benefit from the rebound, with a complete group of operations, sales, marketing and income managers maintained to help our existing and new homes coming into our household of franchisees,” he said.
Quality Apartments Adelaide Central sits in a historical structure in central Adelaide.
In Adelaides outskirts, another franchise contract with The Haus Group has seen The Lodge by Haus, The Studios by Haus and The Manna by Haus sign up with the Choice family, with the latter two ending up being part of The Ascend Hotel Collection.
Choice Hotels Asia-Pac CEO, Trent Fraser, has stated he sees Adelaide as a critical city which will play a major role in the recovery of the travel and tourism sector in the post-COVID and lockdown stage.
