In spite of a disruptive start to this years summertime season in Europe, our latest Hotel Service Barometer results reveal a positive shift in belief throughout the hotel industry.
NB: This is a post from GuestCentric
Below are a few of the key hotel information updates from Hoteliers we surveyed and our market trends analysis, published in our September edition of The Hotelier PULSE Report
Subscribe to our weekly newsletter and remain up to date
Occupancy Performance & & Revenue Forecast
The majority of Hoteliers surveyed exceeded the market or satisfieds typical occupancy projection of 58% for August 2021. Over 64% of Hoteliers likewise expect to significantly increase profits (by as much as 50%) in 2021 vs 2020.
Many of the Hoteliers surveyed now expect to economically recover to 2019 levels in 2021 or 2022. Most of City Center Hotels and Resorts now expect to increase revenue in 2021 vs 2020, yet most of Bed & & Breakfasts largely now expect their profits to decline.
International Bookings Growth & & Revenge Travel Expectations
As vaccinations speed up and federal governments start to resume their economies, our survey results also indicate Hoteliers appear to be cautiously positive that revenge travel may still happen in the remaining months of 2021.
Our market trends analysis also reveals consistent month-to-month growth in international hotel bookings, overtaking the domestic market which has actually controlled since the start of the Covid-19 crisis in 2020. Notably, nevertheless, most of Hoteliers surveyed still anticipate domestic and leisure travel to be the primary factors to healing.
Direct Channel Growth
Revealing the strongest efficiency for three constant months versus pre-pandemic levels, Hotel Direct bookings in August 2021 reached 153,57% of those over the very same duration in 2019. Overall hotel stays are likewise gradually growing to pre-pandemic levels. Significantly, although overall stays have yet to reach this benchmark, the direct channel is the only one to have surpassed 2019 levels in August 2021.
In line with direct channel resilience and recovery throughout the recovery period, most of Hoteliers surveyed wish to focus efforts on establishing their direct channels as the top source of reservations over the next 12 months and beyond.
Check out more posts from GuestCentric
Showing the greatest performance for three constant months against pre-pandemic levels, Hotel Direct reservations in August 2021 reached 153,57% of those over the very same period in 2019. Overall hotel stays are also gradually growing to pre-pandemic levels. Especially, although general stays have yet to reach this standard, the direct channel is the only one to have exceeded 2019 levels in August 2021.
