Icon Outlet has actually revealed it experienced a record-setting August throughout three crucial metrics compared to the very same month in 2019. Sales increased by 24%, typical deal worth grew by 11%, and tramp rose by 10% versus the very same benchmarks in August 2019.
The record-setting performance has been driven by the continued improvement of Icon Outlets deal, with 5 new brands signing up with over the last year. These consist of BOSS, JOSEPH and Next Outlet. The strength of the outcomes makes August this year the third finest trading month at Icon Outlet since it opened in October 2018 with sales also up +22% on a like-for-like basis.
Icon Outlets performance has actually likewise been mirrored across the rest of The O2. The Entertainment District, which hosts over 30 bars and dining establishments and the just recently opened debut of TOCA Social, experienced a 41% increase in net sales compared to August 2019. The uplift was driven both by the growing appeal of Icon Outlet, the return of live occasions as well as The O2s excellent leisure offering, that includes whatever from Londons biggest movie theater, Cineworld, to Oxygen Freejumping trampoline park and Hollywood Bowl; all key tourist attractions drawing in visitors throughout August.
This summer also saw Gordon Ramsays Street Burger open its doors and the momentum is set to continue with the addition of several new leisure and dining experiences later this year, such as Boom: Battle Bar, Soukra and Marugame Udon.
Janine Constantin-Russell, MD of Icon Outlet and the Entertainment District at The O2, commented: “The considerable growth in sales, average deal values and step demonstrates that Icon Outlet is out-performing retail as an entire throughout London. Icon Outlet is now strongly established as Londons premium outlet shopping location and is complemented by, the rest of the deal at The O2.
” The outcomes are likewise a testimony to the close working relationships Icon Outlet delights in with its brand names. With more names set to join our line-up we are positive Icon Outlet and The O2 will continue to out-perform by offering an unique complete day out location experience in London attracting visitors from increasing ranges.”
The O2 is the worlds most popular music, home entertainment, and leisure venue, hosting over 200 occasions each year in the arena and house to Icon Outlet, among Londons the majority of amazing retail locations with approximately 70% off 60 superstar brands. The O2 is also house to a 2nd venue, indigo at The O2; Up at The O2, a climbing up experience throughout the well-known roof.
The strength of the outcomes makes August this year the third best trading month at Icon Outlet considering that it opened in October 2018 with sales likewise up +22% on a like-for-like basis.
The uplift was driven both by the growing appeal of Icon Outlet, the return of live events as well as The O2s remarkable leisure offering, which includes everything from Londons largest cinema, Cineworld, to Oxygen Freejumping trampoline park and Hollywood Bowl; all essential destinations drawing in visitors throughout August.
Photographer: www.lukedyson.com
