Up at The O2 hails a successful summertime with a record-breaking August, whilst surpassing over 900,000 climbers since opening in June 2012. The roofwalk tourist attraction over the worlds most music, entertainment and leisure venue is likewise commemorating being granted the TripAdvisor Travellers Choice Award placing it in the top 10% of destinations worldwide.
In spite of a difficult year for the market, Up at The O2 set a new record for admissions in August 2021 beating its previous record-breaking August in 2019 by 6%. This figure is 21% up on compared to an average August and was the outcome of 99% tenancy throughout the entire month.
Even more to an increase in climbers, almost 3,000 glasses of Champagne Lanson were served in August, and over 20% of all climbers during 2021 updated their experience to a Celebration Climb.
Dan Hurst, Head of Attractions at Up at The O2, stated “Its been a great summertime for Up at The O2 and considering the difficulties and closures over the past 18 months, were enjoyed have set a new record for the number of climbers discussing the roof. Weve worked really hard to guarantee our experience is best in class, so were actually happy to win the TripAdvisor Travellers Choice Award and be listed within the top 10% of attractions worldwide. As we continue to develop on the success of this year, were eagerly anticipating an even much better 2022, which likewise marks the tourist attractions 10th birthday in June.”
Enhancing the climb experience, Up at The O2 has also run a series of special activations throughout the year which have added to the record visitor numbers and advance ticket sales. This consisted of acoustic music and mocktails on the roof for the Thursday Lates series; a run of exclusive rooftop efficiencies from the Virgin Money Emerging Stars introduced by Laura Whitmore; and lastly Drag Up at The O2 with Glamazon drag queen Herr.
As hosting a charity climb day with Music Venues Trust and unique guest Frank Turner earlier this summer, the tourist attraction likewise welcomed its oldest climber previously this year, as Romford-born Harry White completed a climb over the roofing on his 100th birthday.
The destination has actually also broadened its offering of Climb and Dine bundles this year, by introducing a brand-new collaboration with Gordon Ramsays Street Burger. Other dining establishments readily available under this offer also include All Bar One, Gaucho and Busaba Eathai.
Additionally, Up at The O2 has likewise incorporated with reserving management company Bokun to enable partners instantaneous access and complete inventory. The team likewise attend their very first in-person market occasion at the UKinbound Annual Convention in Manchester earlier this month, with future participation likewise verified for market occasions including GEM and World Travel Market.
As Up at The O2, theres plenty to explore at The O2 including Icon Outlet, one of Londons many exciting retail destinations with up to 70% off 60 superstar brands; TOCA Social– an interactive football experience; Cineworld, Londons biggest movie theater with 19 screens; the 12-lane boutique Hollywood Bowl; Oxygen Freejumping trampoline park; immersive dining experience Mamma Mia! The Party; interactive photo experiences Selfie Factory and Tikky Town, and over 30 restaurants and bars.
The O2, a complete day-out destination, lies simply 15 minutes from Central London, and is easily accessible through road, tube, bus or Uber Boat by Thames Clippers.
Dan Hurst, Head of Attractions at Up at The O2, said “Its been a great summer for Up at The O2 and considering the obstacles and closures over the past 18 months, were thrilled to have actually set a brand-new record for the number of climbers going over the roofing. Weve worked really hard to ensure our experience is best in class, so were really happy to win the TripAdvisor Travellers Choice Award and be noted within the leading 10% of destinations in the world. As we continue to build on the success of this year, were looking forward to an even better 2022, which likewise marks the destinations 10th birthday in June.”
