October 5, 2022

Understanding The “Transparent Guest”

It was fascinating to observe how the pandemic impacted various hospitality services differently.

NB: This is a post from Shiji

While business travel suffered, some leisure travel did not. The hoteliers who were proactive and currently hands-on with their organization operations seemed to prosper throughout the pandemic whereas the organizations that were reluctant to act throughout the pandemic appeared to suffer more.

Sign up for our weekly newsletter and remain up to date

Vila Vita Hotels, a European hotel group with residential or commercial properties across Portugal, Germany, and Austria, is a prospect weve been in touch with for the last two years and are now currently working together on a number of IT tasks for their residential or commercial properties. When we first began our talks, we talked about how to approach their IT method, provided the intricacy of their company operations– they have hotels, vineyards, occasion areas, dining from great dining to mom-and-pop shops, and more.

Tech disruption has actually never been uniformly dispersed, and this ended up being even more defined during the pandemic. Now, there are a number of amazing digital solutions that have taken the chance to actually innovate, not just for hospitality tech, however for tech in general.

How to Organize Your Data for The Transparent Guest.

Check out rest of the short article at Shiji Insights.

The Transparent Guest (aka Single Guest Profile).

Heres a real-world example I utilized in the speak with illustrate this evolution:.

When we initially started our talks, we discussed how to approach their IT method, provided the complexity of their company operations– they have hotels, vineyards, event spaces, dining from great dining to mom-and-pop shops, and more. If a hotel truly wants to get more out of their data, the very first thing they need to comprehend is what their target or objective is. There are lots of types of information that can lead to much better services, higher costs, better occupancy, cross selling, or finding out why visitors book your hotel or where theyre traveling from. Some hotels might only need a little data to reach their target while others, like Vila Vita, have a complex operational environment that needs exchanging various types of information throughout a number of parts of the organization.

The very first thing they require to comprehend is what their target or objective is if a hotel actually desires to get more out of their data. There are many kinds of information that can cause much better services, greater rates, much better tenancy, cross selling, or discovering why visitors book your hotel or where theyre taking a trip from. Some hotels may just need a little information to reach their target while others, like Vila Vita, have a complex functional community that needs exchanging various kinds of data across several parts of business.

While this concept was hard to attain simply two years ago, today, we believe its possible.

Leave a Reply

Your email address will not be published. Required fields are marked *