Nash Bond, Hanover Green Retail and Cushman & & Wakefield represented Shaftesbury in the deal, while Good dealt direct.
Shaftesbury has revealed the official launch of Good at 33 Neal Street, marking the sellers brand-new London flagship store and entrance to Seven Dials fast-growing neighborhood of sustainable and classic clothing retailers.
Following on from the success of Second Hand September, the brand-new 500 sq ft flagship shop in Seven Dials stocks Goods diverse array of classic fashion, all sourced from recycling centres, offering clients a special alternative to buying new garments and preventing chosen garments from contributing to further garbage dump.
Developed in 2020 by David Brinson, Vicci Houston and Ruth Summerfield, Good Seven Dials signs up with locations on Queensway and Kensington Church Street in London, representing the next action in the brands comprehensive expansion strategies. Great has invested nearly totally in bricks and mortar retail, with this method dramatically lowering client returns, which, due to the product packaging and shipping security included, forms a crucial sustainability problem.
With a concentrate on in-store experience, Good deals an extremely curated flagship shop, which has actually been created internal. Organised by either colour plan or premium brand, such as Ralph Lauren, Burberry and Barbour, the feel is simple to navigate and interesting the customer. Brinson was previously Head of Retail for a major UK charity, which has notified his approach to the brand name and indeed his objectives to deliver a premium style experience through a vintage store. Goods general objective is to bring the finest of recycled clothing together with high-grade customer experience, setting the brand apart from conventional pre-owned retailers whilst providing on their entirely sustainable ethos.
Talking about Goods launch, Samantha Bain-Mollison, Retail Director at Shaftesbury, said: “Sustainability has actually always been a crucial factor when selecting sellers for Seven Dials; we have consistently worked difficult to curate a genuine line-up of merchants with strong sustainable qualifications across our location, which in the style sphere consists of names such as the just recently released COW Vintage as well as Goldsmith Vintage and Pop Boutique. It is fantastic to be the house of Goods brand-new flagship store, which fits so well within our town offering and will be especially interesting the continuously evolving, more conscious customer.”
David Brinson, Co-Founder of Good included: “Seven Dials is such a dynamic community and to be amongst numerous other similar brand names is ideal for our flagship London store. We were really selective when looking for our next place, and Seven Dials, with its exceptional sustainability principles and mix of huge name and independent premium brand names, formed the best location for us to go for. Within the vintage industry, we are counting on bricks and mortar retail and we are happy to be dealing with a property manager that completely supports our brand name aims.”
Goods launch follows a number of recent entrants to Seven Dials, consisting of a debut London shop launch for COW Vintage at 13 Shorts Gardens, and eco-friendly tights experts Billi London, Shaftesburys Start Up with Seven Dials competition finalists, who has actually recently released within a pop-up space at 35-37 Monmouth Street.
