April 25, 2024

Marugame Udon opens second location at London’s the O2

AEG and Crosstree Real Estate Partners, who operate and own Icon Outlet and the Entertainment District at The O2, have actually revealed that Marugame Udon, the Japanese handmade udon cooking area, has formally opened its second London area at The O2.
Marugame Udon, the worlds biggest Japenese restaurant which specialises in handmade udon, broths and flavour-filled tempura, has opened a 4,500 sq ft site consisting of 150 covers throughout two floorings, within the internationally recognised place. The dining establishment runs via a theatrical open kitchen area with its signature meals made fresh in front of clients, using a fast, authentic and easy service.
Marugame Udon will have a strong cross platform existence in the Entertainment District, with delivery and click and collect choices readily available in addition to eat-in. The vibrant open cooking area will likewise be introducing a kids menu, using more choice for consumers, matching the family-friendly environment of The O2.
Alistair Wood, Executive VP of Real Estate and Development at AEG Europe commented: “Marugame Udon is a wonderful addition to our substantial food and drink offering at The O2. With its busy dining concept, it will fit well with the dynamics of The O2. With the arena now open again and Icon Outlet and Entertainment District all trading well, we anticipate seeing Marugame Udon thrive with us.”
Keith Bird, CEO of Marugame Udon, included: “We are so ecstatic that Marugame Udon has actually lastly opened at The O2, and there is no doubt that this place will be a popular, cultural and well-rounded center for our brand name. Icon Outlet has been performing briliantly considering that reopening and the ambiance that The O2 delivers matches our idea and vision well. With The O2 being exceptionally well linked, it is a terrific opportunity for Marugame Udon to be an accessible choice to customers, not simply in London, but beyond the capital too.”

This news follows Icon Outlets celebration of a record-setting August, in which the destination saw a significant 24% growth in sales, 11% rise in the average transaction worth and 10% increase in tramp, alongside the recent opening of TOCA Social, the worlds very first interactive football and dining experience.
CWM acted for Icon Outlet.