Prior to beginning on marketing, let me ask you something. Do you understand what a fly-wheel is? Or are you knowledgeable about how it works?
NB: This is an article from eZee Absolute
Generally, a fly-wheel is a gadget that spins around its axis, depending upon the force used to it. The speed at which it spins is directly proportional to the applied thrust and decreases on experiencing friction or an opposite force.
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This ensures that clients/guests are engaged throughout the whole sales cycle and do not lose interest at any stage. The leads dropping in the middle of the fly-wheel marketing module receive special attention.
The factor I am informing about it is due to the fact that fly-wheel marketing was brought into the image based upon this exact same idea; therefore, dropping the regular sales funnel. It involves more of a customised method to identifying and removing the factors causing friction in the sales procedure..
What are the Stages of Hotel Fly-wheel Marketing Cycle?
Now, you need to inspect that the phases of sales are lined up with marketing jobs to guarantee that you have enough force to get the fly-wheel rotating. The basic essential of this procedure is to gain enough momentum that it spins at an excellent speed..
Lets study the actions which can help you to achieve this..
guest satisfaction is the base of the hospitality market. However rather than providing it after they book your residential or commercial property, why not concentrate on it throughout various stages of the sales cycle.
Hotel Fly-wheel Marketing Model.
Thats where fly-wheel marketing enters picture. Of all, we would develop a hotel fly-wheel marketing model, as discussed in the diagram below..
What I mean to state is that putting together the efforts of sales and marketing concurrently will function as a catalyst in generating optimum sales and keeping the customer engaged throughout the cycle..
Typically, the sales and marketing procedure focuses on optimum income generation through product sales. Theres a mental grey location where no one pays attention to, i.e. Customer Experience..
1. Bring In Right Audience.
Heres a blog that will help you out if you need more clearness on how to do it.
Now, while going with fly-wheel marketing for hotels, the initial step is promoting your residential or commercial property to the right visitors. And to do this, you need to concentrate on determining your guest sections..
All of us understand that every product needs to be marketed amongst the best audience, at an appropriate time, with an intriguing strategy to catch their interest.
Rather, do your research study first and then invest. In this manner, you will know various marketing practices used by hoteliers and after that select the most reliable ones for your residential or commercial property..
Its about comprehending what type of guests your property caters to one of the most. Accordingly, you can create your marketing projects that would focus on their requirements..
To save your time in Googling about methods, heres a link that would redirect you to the library of our trending blogs on marketing in the hospitality industry. Do provide a read later on..
After identifying your target audience, you require to release n no of strategies to connect to the visitors. But dont do it haphazardly or simply go with a way even if its a pattern in the market.
2. Pitching the Interested Leads.
Prior to beginning on marketing, let me ask you something. Do you understand what a fly-wheel is? As soon as you start promoting your product to the ideal audience, your fly-wheel will start moving ahead gradually. Now its time to get your sales group into action. I understand this would sound like a basic sales step, but trust me, Ive seen many hotels not following it.
Read remainder of the article at eZee Absolute.
This step SHOULD be followed by sending out across an email or WhatsApp message relating brief information of the call and your hotels fact sheet or pamphlet (even if they are window shopping).
Now, this part is rather vital as you collect each and every information about your guests that would help you in personalisation and is a base of hotel fly-wheel marketing cycle.
I understand this would sound like a fundamental sales action, however trust me, Ive seen many hotels not following it. Results? Losing the potential visitors..
Of all, prepare a mind blowing pitch that can keep leads interested throughout the call. However, ensure that it ought to offer an individual touch to the guests..
Your fly-wheel will start moving ahead slowly as soon as you begin promoting your product to the right audience. Now its time to get your sales team into action. How to do that?
Post that, start pitching the incoming leads from marketing projects, understand their requirements, and note each and every information pointed out by the guests..
