With our roots securely planted in the travel market, we are keeping an eye on holiday travel demand and seasonal trends for Thanksgiving, Christmas, and New Years Eve 2021 to see how they compare to previous years.
NB: This is a post from Koddi
Need data shows that travel over the 2021 holiday will surpass both 2019 and 2020 demand.
What can we expect for the 2021 vacation travel season?
Travel demand is higher than ever surrounding US vacations. After Labor Day of this year, for instance, metasearch channels travel demand data revealed 3x the volume of Labor Day 2019.
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From March through October of this year, there was a 142% increase in travel need (according to those same metasearch channels) as compared to the exact same time period in 2019. With vaccination rates continuing to rise entering into the vacation season, we anticipate to see this increased demand year over year trend continue.
Week over week need in the 2021 season will likely follow the usual seasonal need trends discovered in previous years. These patterns are as follows:
The chart listed below illustrates the vacation seasonal need trend:.
In November, we regularly see a decline in demand week over week leading up to Thanksgiving Day.December shows the same reducing need trend, week over week, leading up to the week before Christmas. A spike in need takes place the week prior to Christmas leading up to New Years Day, as consumers try to find last-minute bookings for New Years Eve.
How can you best capitalize on reservations throughout the holiday travel season?
Check out more posts from Koddi.
Throughout this upcoming holiday season, prepare for lower need and reservations throughout the days surrounding Thanksgiving and Christmas. Be consistent with financial investments in order to maximize the spike in demand right before Christmas for New Years Eve bookings.
In conclusion, as the end-of-the-year vacation travel season techniques, we anticipate to see changes in travel need follow that of seasonal trends years previously, with a significant increase in overall need compared to previous years.
During this upcoming holiday season, prepare for lower demand and reservations during the days surrounding Thanksgiving and Christmas. Next, make sure to focus on near-term reservations for last-minute tourists the week leading up to each vacation. Essentially, its important to focus on that 0– 3 day booking window. Be constant with investments in order to maximize the spike in demand right before Christmas for New Years Eve reservations.
