We recently shared the key takeaways of Q3 tourist habits in our most current Travel Healing Pattern Report, in addition to the leading patterns for North American ( NORAM) and Asia Pacific ( APAC) tourists.
NB: This is a short article from Expedia Group
Next, well dig into the information for the Latin American (LATAM) market to understand and attempt how these patterns compare to whats occurring at the international level and in other regions.
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1. They Searched and Booked Further Out
Following a strong Q2, search volumes held company both worldwide and in Latin America. LATAM in fact saw one of the stronger quarter-over-quarter changes, with a boost of 10%. In this regard, the area fared better than North America and Asia Pacific, which, in contrast, actually saw modest declines. In addition, compared to the exact same time last year, Latin America saw more than a 100% boost in total searches– a higher increase than any other region.
Not just did we see favorable trends in terms of domestic travel, however search behavior also suggested a growing confidence in international travel. All of this– increased total search volume, plus more travelers browsing even more out for both domestic and international travel– are positive signals that Latin American buyers are growing more optimistic about the stability of the travel market as a whole.
Latin America was likewise an intense spot when it pertained to browse windows for domestic travel. The region saw an almost 15% increase in the domestic 61+ days search window quarter-over-quarter. This contrasts with the international trend, where we saw a return to the shorter search window of 3 weeks or less.
2. They Were Increasingly Interested in International Travel
Mentioning worldwide travel, Latin American consumers recommended it. Unlike NORAM, which saw tourists mostly book domestic travel, LATAM tourists continued the pattern of looking additional afield, as very first seen in Q2.
This desire– even eagerness– to travel far indicates that the self-confidence of Latin American travel consumers climbed with the continued easing of border constraints.
New York City held onto its Q2 position as the second-most reserved destination into Q3– this time behind Mexico City (Cancun had actually held the leading position in the previous quarter). Second, while other regions had many of their top 10 booked locations situated within the exact same area, LATAM travelers preferred destinations spanning 3 different regions (and continents): North America and Europe, along with in the LATAM region itself. The brand-new destinations appearing in this list were São Paulo, Paris, and Los Angeles.
3. They Booked Trips Away from Home for the Holidays
In line with what we saw on the international scale, Latin American tourists are eager to travel throughout the November and December holiday, too. Q3 searches made by LATAM buyers for travel in November and December saw double-digit growth. Where did they want to go? The leading 3 destinations reserved by Latin American tourists in Q3, for travel taking place in November and December, were Rio de Janeiro, followed by São Paulo and New York. Other locations to make it were the Brazilian mountain resort town of Gramado, Orlando, Las Vegas, and even Paris across the Atlantic. Plainly, numerous tourists in the area are delighting in being far from house throughout the vacation season.
This sentiment extends to other areas, too. Latin American destinations– especially Mexico and the Caribbean– topped the list for holiday tourists coming from in other places to commemorate Thanksgiving and Christmas. Read the Expedia Holiday Travel Forecast to discover more.
Learn more articles from Expedia Group
Not just did we see positive patterns in terms of domestic travel, however search habits also indicated a growing self-confidence in worldwide travel. All of this– increased total search volume, plus more travelers browsing even more out for both global and domestic travel– are positive signals that Latin American buyers are growing more positive about the stability of the travel industry as a whole.
In line with what we saw on the international scale, Latin American tourists are excited to take a trip throughout the November and December vacation season, too. Q3 searches made by LATAM buyers for travel in November and December saw double-digit growth. The leading 3 destinations booked by Latin American tourists in Q3, for travel occurring in November and December, were Rio de Janeiro, followed by São Paulo and New York.
