While competing in the local market, covering all possible touchpoints to engage with consumers is necessary to edge out your competitors, and Google Posts is an excellent way to do simply that.
NB: This is a short article from Milestone
Organizations that have a Google My Business Profile can utilize Google Posts to engage with their customers if they have something new to reveal, if their services or product is on offer or if they have an upcoming event. When published is shown on the Knowledge Panel of the business and might show to be the door to your company for possible and new clients, this short post.
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While this advantage has avoided the hospitality market. Over the last month, our Team observed that the performance to bring out posts was readily available (on the GMB Backend screen) for hotels as the posts tab was shown for this left out market.
Having presumed it to be a bug, we played the wait and watch game. Sure enough, Google validated that they are undoubtedly extended Google Posts to the Hotel Industry– they even prepared standards on their Help Document.
For what can Hotels use the Google Posts Functionality?
Google has actually predominately extended the use of this function to hotels to bridge the interaction gap with customers throughout the COVID-19 Pandemic. Hotels can now use this function for any notifications or interactions regarding their business throughout the pandemic. Hotels can also use the feature to describe Whats New (of their services) to clients and post upcoming events using the Event choice.
Restriction of Google Posts for Hotels– No Offer Posts
Hotels cant use Google Posts for promotional purposes and as a result, the Offer choice thats offered for other markets will not be encompassed hotels. The thinking being that Google already displays the rate of the hotel and that of OTAs and if there are deals or promos, and having another price-related area on the Knowledge Panel of business could be a cause for rate disparity and confusion for customers.
Read remainder of the post from Milestone
Google has predominately extended the usage of this function to hotels to bridge the communication space with consumers throughout the COVID-19 Pandemic. Hotels can now utilize this feature for any notifications or communications concerning their service during the pandemic. Hotels can likewise utilize the feature to describe Whats New (of their services) to clients and post upcoming occasions using the Event alternative.
