Existed, done that, got the t-shirt. Is that it? After all the effort you take into drawing in guests to your hotel for their first see, dont stop there.
NB: This is a post from WebRezPro
The same effort you take into getting visitors requires to be applied toward repeat bookings. By using an automated email platform as part of your property management system, post-stay e-mails are quickly set up and personalized.
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When youve designed your e-mails and set up triggers, the rest of the work is done for you. Weve outlined the necessary post-stay emails your hotel needs to utilize now, what to state, and when to send them– so you can support return gos to while focusing on the hotel guests in front of you.
The Why of Post-Stay Emails
Put simply, post-stay e-mails are essential due to the fact that they drive repeat reservations through building loyalty, enhancing advocacy, establishing customer retention, and maintaining significance. The expense of acquisition typically is as high as 25% of your total reservation cost, while repeat reservations are around five times less– its quite worth the effort.
Post-Stay Email Essentials
Hotel post-stay emails should be done tactically to be reliable and need to be:
Cadence: Immediately or approximately one day after check-out.
On brand name: Colors, formatting, font, and images should be consistent with your site and other marketing products. Whats relevant and valuable to one visitor might not be to another. As they state, timing is everything!
Essential Post-Stay Emails
At their very essence, the purpose of post-stay emails is to thank visitors for their patronage, ask for feedback, and reward them for their commitment. Lets break it down even further into the particular emails your hotel must send post-stay.
Post-Stay Thank You Email
As quickly as your visitors check out, activate an email to thank them for their stay. Utilize the hotel managers signature and return e-mail address so communication goes straight to the leading! This reassures the guests that any concerns will be attended to properly and offers the supervisor deeper insight into front-facing operations.
Check out rest of the article at WebRezPro
As soon as your guests examine out, activate an email to thank them for their stay. Use the hotel managers signature and return e-mail address so communication goes directly to the leading!
The effort you put into attracting guests to your hotel for their first go to, dont stop there.
Once youve created your emails and set up triggers, the rest of the work is done for you. Weve outlined the vital post-stay emails your hotel requires to use now, what to state, and when to send them– so you can nurture return visits while focusing on the hotel guests in front of you.
