The last year has actually really shown how COVID-19, pandemic life, and changes to the conventional work space affected hotel marketing trends.
NB: This is a post from Cvent
The hospitality industry saw major advances in digital and touchless hotel technology, contactless service alternatives, and a complete overhaul of the method guest and staff security are managed. While many of the industry changes are here to remain, professionals are, of course, anticipating some new hotel marketing trends for 2022.
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In this article, we have a look at the current hospitality patterns that are likely to continue growing in the future, along with take a deep dive into the brand-new hotel marketing patterns we might see emerge in 2022 and what hoteliers should be doing to prepare.
5 hotel marketing patterns for 2022 you ought to know
1. Hotel marketing campaign must have a strong video focus in 2022.
80 Days, an acclaimed digital marketing firm, recently released their yearly ” Whats Next For Travel?” report. The marketing agency, which specialises in creative and digital marketing for the hospitality industry, reviewed a wide range of market data (collected from over 600 hotels) provided by their sibling business, Hotel Benchmark, to notify their findings.
80 Days utilized this reporting, in conjunction with essential insights from popular third-party sources, such as Expedia and TripAdvisor, to forecast key hospitality patterns for 2022. Based upon substantial research and analysis, their reporting approximates that “82% of all consumer web traffic will be video focused in 2022.”
Animoto focuses on making it easy for marketing specialists to create video material and analyses the effect of video marketing on customer activity. They found that 93% of companies landed a new consumer after sharing a video on social media.
Actionable takeaways:
Produce a TikTok account and establish a TikTok marketing method. Create a brief video that showcases activities, attractions, and must-see sights around your location in one minute or less.Incorporate video-focused marketing across other social media platforms, such as Facebook and Instagram.Create a video-content-driven ” inspirational” area on your website.
2. Expect the current pattern of much shorter booking lead-in times to continue.
In their ” Whats Next For Travel?” report, 80 Days found that “92% of hoteliers concurred that the most observed trend during 2021 has actually been shorter scheduling lead-in times.” Travellers are scheduling their hotel remains in much shorter and shorter booking windows, frequently by reserving directly..
Business Travel News reports seeing quick growth in direct reservation considering that 2020, with no anticipation of decreasing. With the considerable boost in direct bookings, and guests choosing to book stays shortly prior to their arrival date, hoteliers require to ensure that theyre prepared to meet the demand modifications 2022 will bring.
Actionable takeaways:.
Optimise your direct booking channels to increase hotel direct bookings.Focus on enhancing your website and your hotels website experience.Create SEO-rich content for your hotel site and direct booking channels. Efficient SEO marketing will help drive a considerable quantity of traffic to your hotel website.After driving possible visitors to your hotel website, make certain their click-through experience is seamless. Booking a room ought to fast, easy, and easy to navigate.
Check out remainder of the article from Cvent.
Animoto focuses on making it easy for marketing experts to create video material and analyses the effect of video marketing on consumer activity. They discovered that 93% of businesses landed a brand-new customer after sharing a video on social media. Reserving a room ought to be fast, simple, and easy to navigate.
