March 28, 2024

Seven Dials adds to its culinary diversity with six new f&b entrants

Roland Horne, CEO and Founder of WatchHouse, commented: “As our very first endeavor into the West End, I am thrilled that WatchHouses opening in Seven Dials has actually allowed us to bring our Modern Coffee values to a brand-new audience.”
The last three entrants are all independent operators recently signing up with KERBs Seven Dials Market.

From premium bar bites to elevated gastro choices, the brand-new principle will span 3 floorings, total simply over 5,000 sq ft and have a devoted al fresco dining location, contributing to Seven Dials all-day, all-season dining establishment offering.
Adam Howitt, Chief Executive Officer at Aspirational Brands, commented on the brand-new launch: “With its amazing line-up of foods from around the world, Seven Dials provides the perfect place to continue our development within the UK and debut place in London. We are proud to be working with all these established and independent brands, helping them become a part of the Seven Dials neighborhood whilst providing them exposure to the locations engaged visitors. Each of these brand names and new concept, line up with the increase of conscious intake which the pandemic has triggered, and the offers reflect our curated leasing technique which guarantees there is constantly something special to discover and experience within Seven Dials.”

Shaftesbury has today announced that 6 new food and beverage brands have actually signed or are set to sign up with, the Seven Dials community: WatchHouse, ANITA, and a debut London flagship dining establishment from Aspirational Brands take space on upper St Martins Lane, whilst Chai Guys, From The Ashes BBQ, and Longboys join the line-up of traders in Seven Dials Market. Amounting to over 8,000 sq ft, each operator includes an unique dimension to Seven Dials varied F&B offering, solidifying it as the West Ends go-to dining location for the cooking curious.
Set to be exposed in March, Aspirational Brands has picked Upper St Martins Lane for their first flagship modern British themed dining establishment in London. This brand-new principle, the name yet to be revealed, will provide a substantial all-day dining menu, combined with a large selection of fine wines, spirits and expertly crafted botanical mixed drinks. From premium bar bites to elevated gastro options, the new idea will span three floors, overall just over 5,000 sq ft and have a dedicated al fresco dining location, adding to Seven Dials all-day, all-season dining establishment offering.
Adding to the line-up on St Martins Lane at the end of April, is the UK launching for shop ice cream parlour, ANITA. With Mediterranean origins and being renowned for its homemade and natural variety, ANITA will serve over 150 different flavours of rejuvenating ice cream, sorbet, and frozen yoghurts, with natural sugar-free, vegan, and soy-based varieties. The 1,000 sq feet area likewise offers sweet toppings and newly baked waffles, offering visitors with a truly distinct gelateria experience.
Modern coffee pioneer, WatchHouse, which opened a two-floor, 1,900 sq ft coffee and brunch location on St Martins Lane last month, encompasses the brands Modern Coffee experience and serves as an advanced yet comfortable retreat. Developed in-house with the help of Deidra Hodgson, the site also includes a bespoke retail location for coffee and brew kits, designed to provide a engaging and integrated visitor experience.

Hanover Green Retail and Shelley Sandzer represented Seven Dials. Dining establishment Property acted upon behalf of Aspirational Brands on the offer.

Chai Guys, the Indian inspired brand which brews and serves authentic chai all day long, as well as newly baked goods, has now opened in Seven Dials Market.
British bbq and smoked meat operator, From The Ashes BBQ, founded by three chefs during the very first lockdown, serve a range of flavourful foods varying from low smoked pork shoulder, to meaty beef ribs.
Set up in 2019 by distinguished pastry chefs Graham Hornigold and Heather Kaniuk, small-batch doughnut bakeshop, Longboys, specialise in handmade finger doughnuts with the objective of making high-end patisserie accessible to all. The ever-changing menu boasts special flavours consisting of Lemon Meringue Pie, Raspberry Rose Lychee and Apple Crumble.

Adam Howitt, Chief Executive Officer at Aspirational Brands, discussed the brand-new launch: “With its exciting line-up of cuisines from around the world, Seven Dials provides the ideal place to continue our development within the UK and debut location in London. We are proud to be in such dazzling business and our brand-new restaurant will provide a terrific tasting British modern menu and provide an authentic dining experience. We are positive that Seven Dials visitors will enjoy our food when we open and develop ourselves securely within the West End community.”
Julia Wilkinson, Restaurant Director at Shaftesbury, commented: “Seven Dials has actually become a varied arena for food, commemorating cooking culture and stressing its position as a diners go-to destination. We are happy to be working with all these established and independent brands, assisting them become a part of the Seven Dials community whilst providing exposure to the areas engaged visitors. Each of these brands and brand-new principle, align with the increase of conscious consumption which the pandemic has actually triggered, and the offers show our curated leasing method which ensures there is always something distinct to experience and discover within Seven Dials.”