February 1, 2023

Music Events Boosting Hotel Demand for Several European Markets

Europe is set to display a wide range of music events in 2022, and the large crowds they are likely to draw are music to the ears of local hoteliers.

NB: This is an article from STR

This most current Forward STAR piece shows how music enthusiasts will equal beds in heads, specifically for Dublin, Belfast, Glasgow and Turin.

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The Garth Brooks Stadium Tour concludes in Dublin

Eurovision in Turin.

When examining Belfasts forward hotel occupancy, we see 2 world-renowned entertainers, representing far different categories and target audiences, assisting to draw in hotel guests. Glasgow is no stranger to large-scale events, just recently playing host to COP26. It is therefore fitting that one of the next significant events to cause a spike in bookings is also themed along the subject of sustainability, with Coldplay performing its ecologically friendly “Music of the Spheres” world tour. Taking place at Glasgows Hampden Park Stadium, this occasion is anticipated to draw in spectators from throughout the nation and beyond, which has led to occupancy on the books already reaching 57% for 23 August.

Coldplay in Glasgow.

When analyzing Belfasts forward hotel occupancy, we see two world-renowned performers, representing far various categories and target audiences, assisting to draw in hotel visitors. The English singer/songwriters upcoming arrival is triggering future tenancy levels to reach 78% on the night of the program.

Events are back, and cancellations are ideally a thing of the past. This analysis shows that as a sense of normality returns throughout Europe, music fans are keen to get back into places.

Find out more short articles from STR.

After Italy claimed victory in the 2021 Eurovision song contest, its northern city of Turin will play host to thousands as part of this 66-year old competitors. While reservations are steadier than the other examples in this analysis, it deserves keeping in mind that Turin is in a more powerful bookings position than last years host, Rotterdam. Of course, that is mainly due to the pandemic as vaccinations and growing levels of travelers self-confidence are much greater than this time in 2015.

What will be Brooks first performance in the country in more than 25 years offered 400,000 tickets right out of the gate, and hotel occupancy on the books is following match with a peak of 61% on 10 September. In general, Dublin shows 5 nights at least 40% occupancy in the books in September.

Conclusion.

Glasgow is no stranger to massive occasions, recently playing host to COP26. It is therefore fitting that one of the next major occasions to trigger a spike in reservations is likewise themed along the subject of sustainability, with Coldplay performing its eco-friendly “Music of the Spheres” world tour. Taking location at Glasgows Hampden Park Stadium, this occasion is expected to draw in viewers from throughout the nation and beyond, which has led to occupancy on the books already reaching 57% for 23 August.

This analysis shows that as a sense of normality returns throughout Europe, music fans are keen to get back into locations.

Ed Sheeran, André Rieu in Belfast.

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