AI can currently develop persuading text and noticeably artistic images. But when it concerns commercials … its not there yet. Do not take my word for it. Simply take a look yourself:
This AI design develops short clips much from a prompt (much like how other AIs produce images from a timely). Image-producing AIs are already well developed, and video-generating AIs are currently starting to pop up.
When you get past the initial shock and you start believing about it, the industrial in fact makes sense. By that, I suggest it makes sense because thats most likely how AIs see beer commercials. Its got the hallmarks of numerous other such commercials: a big gathering, buddies and a barbecue, music, all that. Still, with all its drawbacks and the general scary ambiance the industrial offers, its getting a lot of things right, and its not tough to predict a not-too-distant future when AI commercials actually do end up being a thing.
At the end of the day, it wasnt that long ago that image AIs were likewise extremely bad, and got great relatively overnight. The future of commercials may get pretty odd quite fast.
The videos come with already well-known drawbacks. Current AIs are infamously bad at making human bodies, and this one is no exception. I suggest, thats not how youre expected to have a beer.
Still, with all its imperfections and the total scary ambiance the industrial provides, its getting a great deal of things right, and its not hard to foresee a not-too-distant future when AI commercials really do end up being a thing. I indicate, heres a much better example of what AI can do. Its still weird, its still clearly phony, however its certainly more persuading.
“This AI beer commercial appearances exactly like how an alien intelligence would comprehend our beer commercials,” tweeted the videos creator, Armand Domalewski.
The commercial really makes sense when you get past the preliminary shock and you begin thinking about it. By that, I imply it makes good sense because thats probably how AIs see beer commercials. Its got the hallmarks of lots of other such commercials: a large event, buddies and a barbecue, music, all that. It inspects all the boxes. The macro depiction of what ought to be taking place is good. Its just that everything else is uber-bizarre.