Aitana doing her thing.
Aitana Lopez is living the dream. Shes young, stunning, resides in the charming city of Barcelona, and makes a good living with modeling. She doesnt exist, at least not like you or I.
Two weeks ago, Aitana had earlier 124,000 followers on Instagram. Now, she has over 211,000. Looking at the talk about her profile, you would not see anything uncommon. The normal mix of “youre so quite” and random spam gibberish is there, and there are hearts and emojis flying everywhere. Take a more detailed look and you begin to see that somethings off.
The skin complexion looks a bit strange, although you could quickly associate that to filters. Look at it closely and you start to see that somethings absolutely off with this individual.
In todays hurried social media world, who stops to look closely?
Aitana likes gaming, cosplay, and fitness
” We started evaluating how we were working and understood that lots of tasks were being postponed or canceled due to problems beyond our control. Typically it was the fault of the influencer or design and not due to design problems,” Cruz told Euronews.
He went with it. It only took a few months for Aitanas social media existence to grow more and more. Then, at some point, it seemed to explode.
Aitanas story begins last summer when Rubén Cruz, founder of a model firm, was going through a rough patch. He didnt have many clients and to top it off, a lot of the models were cancelling on him.
” One day, a popular Latin American star texted to ask her out. This actor has about 5 million fans and some of our group viewed his television series when they were kids,” said Cruz.
Cruz believed that with existing AI innovation, you can create practical pictures of people. You can modify the AI so that it produces images of the “same” individual.
” He had no idea Aitana didnt exist,” he added.
Individuals follow lives, not images
Producing images of a quite girl can only get you so far. Lopez understood that Aitana should have a personality, hobbies– the important things that individuals like to follow in stars. So, the group produced a personality and hobbies for her. Shes a bit on the gamer side, with pink hair. Shes bold and likes fitness. Shes outbound. She attract a pretty broad group.
Aitana earns around 1,000 euros, or $1,090, per advert. She typically makes about 3 adverts a month, but shes made her creators over $10,000 in one month. We cant validate all of this, but judging by her social networks success, it appears plausible.
Its likewise simple to see why companies would love this type of model. She can work whichever hours are needed; she can advertise anything; she can look however her creators desire her to look; and most significantly, she does not charge any cash. Aitana is the personification of the manic pixie dream girl who in some way likes to work for free.
In fact, you can produce any variety of Aitanas you want. Lopez likewise realized this and has currently produced another AI design– Maia, who is a similarly appealing introvert with brief white hair.
The beginning of sexualized AI?
Were already starting to see more and more such designs, and the innovation is just a couple of months old. Were about to see a boom in which AI influencers and content developers become commonplace– maybe as typical as genuine people.
He also includes that the market is full of nonsense anyhow.
Two weeks ago, Aitana had around 124,000 followers on Instagram. It only took a couple of months for Aitanas social media existence to grow more and more. Lopez understood that Aitana should have a character, pastimes– the things that individuals like to follow in stars. Aitana is the personification of the manic pixie dream girl who in some way enjoys to work for complimentary.
The age of AI sexualized imagery is likewise upon us. Aitana also has a profile on FanVue, a subscription platform thats relatively similar to OnlyFans.
” If we do not follow this visual, brands will not be interested. To change this system, you have to alter the vision of the brands. The world in general is sexualized.”
“They desire to have an image that is not a genuine person and that represents their brand name worths so that there are no connection issues if they have to fire somebody or can no longer count on them,” said Cruz.
Aitana also has a profile on FanVue, a membership platform thats reasonably similar to OnlyFans.
To issues connected to this, Lopez says hes just following market patterns.
She does not exist, at least not like you or I.
The agency likewise states theyve been gotten in touch with by other brands who wish to make their own personalized model.