The findings have actually just recently been released in the scientific journal PLOS Sustainability and Transformation.Examining Perceptions of Health and SustainabilityThe study reveals that numerous customers plainly associate their perception of sustainability with how healthy their food options and meals are. This is due to the fact that much healthier foods can be produced using methods that are less eco-friendly, and the reverse is likewise real: sustainable food can be less healthy.Britta Renner, who leads the research team Psychological Assessment and Health Psychology at the University of Konstanz, adds: “The findings clearly indicate that we customers require much better and more easily available info about the sustainability and healthiness of foods.” One beneficial method, for example, is to use environment or sustainability labels on food, as suggested in a current specialist opinion on more sustainable food by the Scientific Advisory Board on Agricultural Policy, Food and Consumer Health Protection (WBAE) of the Federal Ministry of Food and Agriculture.