The reports draw from customer research studies which show information on the destinations tourists desire to visit, the type of vacations they desire in 2022, and how much theyre prepared to spend.
NB: This is a post from Triptease
While the data here is focused mostly on European clients, these patterns are most likely to be shown internationally. Weve condensed the info in Googles reports into 4 essential insights that hoteliers should consider as they plan their direct reservation strategy for 2022.
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1) Travel demand stays strong
Searches particularly for hotels gradually increased throughout 2021 and exceeded 2019 levels towards the end of the year. Considerably, hotel searches are on course to overtake camping and holiday rental searches.
Its clear the travel industry can be positive that need for travel will be strong in 2022 Nevertheless, whether this demand equates to increased scheduling numbers depends on whether new restrictions are introduced and whether case numbers remain steady.
These 2 accommodation types have actually been lots of clients favored choice throughout the pandemic as they use more opportunity for space and social distancing These outcomes are just one more sign that consumer preferences are continuing to move as the pandemic develops, with this modification indicating that 2022 will be the year that more balance is restored to your customers lodging preferences.
Travel queries are considerably greater in Western Europe than they were at the start of 2021. In the UK, Germany, and Italy online travel inquiries are now close to where they remained in 2019, while in Spain and France they presently exceed 2019 levels.
2) Focus on comfort, benefit, longer stays and social distancing.
This reveals that clients might be attempting to make up for interfered with travel strategies last year with luxury in their 2022 holidays, while still desiring to prevent social blending beyond their close buddies and household.
3) Customers are prepared to travel internationally in 2022.
This indicates that its time to start thinking of how finest to engage your worldwide audiences again.
The bulk of consumers surveyed by Google have an intent to take a trip abroad for their primary vacation in 2022. This ranged from 78% of participants in the Netherlands, 66% in the UK & & 56% in Germany.
4) Consumer loyalty is up for grab
Furthermore, of the study participants in Germany who will be scheduling their main vacation of 2022 before March, 40% were already looking into. This figure for the Netherlands was 34%.
There are lots of favorable signs for hoteliers in this information. We understand that clients are browsing online about travel which they desire to invest their cash. Likewise, now that we understand what customers are looking for in 2022, hoteliers can adapt their marketing to interest these patterns. Its clear that travel restrictions and infection spikes remain an issue, we know that the need for hotels is there.
A joined-up direct booking method is necessary to persuading these unsure visitors to book at your hotel. This implies its important that your hotel is appearing in search engine result, with the finest cost, which your website is set up to ensure those consumers book direct — or return to your direct website when theyre prepared to make their reservation.
Customers in all 3 nations covered by the survey have no specific brand name choice.
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There are lots of favorable signs for hoteliers in this information. We understand that consumers are browsing online about travel and that they want to invest their money. Now that we understand what customers are looking for in 2022, hoteliers can adjust their marketing to appeal to these trends. Its clear that travel constraints and infection spikes stay an issue, we know that the demand for hotels is there.
This reveals that clients might be attempting to make up for disrupted travel strategies last year with high-end in their 2022 vacations, while still wanting to prevent social blending beyond their close buddies and household.
