Expedia TravelAds Sponsored Listings, Expedia Groups flagship efficiency item, has actually been a needed paid media tool for hotels to secure premium and additional positioning across Expedia Groups brands.
NB: This is a short article from Cogwheel Marketing, among our Expert Partners
You get the Expedia network which includes other websites like Hotels.com, Orbitz and Travelocity to call a few when you run Expedia TravelAds. TravleAds is continuously developing their ability to target tourists by offering more direct targeting criterion and enhance reporting to supply partners with ability to track and optimize performance.
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Koddi is a favored platform picked by significant brands, like Marriott, Hilton, IHG, Hyatt and Wyndham, to help in running Expedia Travel Ads. But, each brand name calls the Koddi Private Market platform something various:
Marriott– PLUSHilton– AmplifyIHG– BoostWyndham– LevelUp
This has actually caused a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia Travel Ads website or go through Koddi?”
Here are the advantages and disadvantages for you to decide.
Hotel Paid Media and Advertising
The Final Decision.
Every hotel has a designated Expedia TravelAds account manager that supplies market patterns and insights. You are able to discuss data/insights/trends to better align your strategy for optimum outcomes..
When Deciding to Use Koddi or Expedia Travel Ads, last Points.
Writing customized advertisement copySetting your everyday budgetSetting up your bidsTarget by Weekdays and WeekendsTarget by travel window (0-21 days from reserving or 22+ days) Target by CountryScheduled ads to target unique stay datesCompetitor data (Average CPC, Clicked ROAS, Daily Spend) Targeting Tools/Bid Enhancers.
You can reach out to your Koddi Support for any assistance with setting up your quotes, arranging your ads or advanced targeting. Koddis platform likewise consists of the very same market insights you see in the Expedia TravelAds tools.
In Koddi, much of your hotels paid marketing can be in one place. For many hoteliers, like those under brand names such as Marriott, Hilton, IHG, Hyatt and Wyndham, the Koddi platform allows hotels to handle a variety of channels in one location. Other channels outside of Expedia Travel Ads includes Metasearch, Display, Social, Retargeting, Paid Search, Priceline Sponsored Listings and Booking.com Native Ads.
As soon as funds are transferred into either Koddi or TravelAds, you can not move it around. Furthermore, reporting history is just available through the opportunity you loaded it.Koddi often reflects a mistake when pulling genuine time information. Koddis platform includes innovative automation tools for TravelAds that update your bids daily and immediately to change to market conditions.
In Expedia Travel Ads, you can select from 3 funding/payment choices: direct costs, post expense and credit card. That means on Expedia you can get access to funds immediately to run projects, despite the fact that Expedia has not yet received the funds. Note, choose brands costs via the franchise invoice via Koddi, offering a comparable choice.
Expedia Travel Ads and Koddi both consist of similar data sets when it pertains to individual hotel information that you can see.
Both Expedia TravelAds and Koddi provide the very same targeting to allow hoteliers to tailor where and when their ads display. Expedia TravelAds and Koddi both provide the same targeting criteria to hoteliers. That implies on Expedia you can get access to funds instantly to run projects, even though Expedia has not yet gotten the funds. Koddis platform likewise includes the exact same market insights you see in the Expedia TravelAds tools. If you are part of a brand or independent hotel that manages driving room nights through OTAs then working directly with your Expedia TravelAds account supervisor might be an advantage to you to help optimize your objectives.
When their ads display, both Expedia TravelAds and Koddi provide the same targeting to permit hoteliers to tailor where and. Expedia TravelAds and Koddi both offer the very same targeting criteria to hoteliers. You can control the following techniques in each platform.
Strategic Support.
Hotel Funding.
At Cogwheel Marketing, we feel it depends upon the brand name and how the brand deals with Koddi, specifically. As each brand name handles financing in a different way, this is where the true difference lies, depending upon the accounting structure of the hotel and the funds readily available. If you are part of a brand name or independent hotel that handles driving room nights through OTAs then working directly with your Expedia TravelAds account supervisor may be a benefit to you to assist maximize your objectives.
Through Koddi, choose major hotel brands occasionally use a percentage of fund matching to incentivize you to use Koddi. The portion changes typically and each of the brand names do not constantly offer a fund match. Take notice of the deal, as in some cases it only applies to pick channels within Koddi. Why not take benefit of complimentary cash?
Daily Ad SpendClicksAverage CPC (Cost Per Click) ImpressionsAverage RankCTR (Click Through Rank) Revenue Clicked/ ExposedRoom Nights Clicked/ ExposedROAS Clicks/ Exposed (Return on Ad Spend).
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Targeting Parameters.
Reporting Differences.
