September 26, 2023

Swimsoft Toweling Poncho

All images are the sole ownership of BC SoftWear — however it would be really good to credit Thames Lido, Reading, Berkshire

The Poncho was created and motivated by a morning wild swim and thinking of the customer experience and creating ways to make it simply that little bit better– thats what we are truly great at!
These bathrobes can be embroidered with a hotel or day spa logo– not just are they useful however also undoubtedly the type of item that will be purchased spontaneously at reception– so including to the earnings stream for a hotel service
As with every item developed by BC SoftWear, our motivation always originates from preliminary customer interest. Our research and development team then start to work up the concept which is checked and developed further to guarantee its commercial viability and true worth to the marketplace. Using the SupremeSoft energy saving fabric implies the bathrobe is light-weight, super-fast and yet warm drying.
The SwimSoft Towelling Poncho was also motivated by an early morning wild swim in Cornwall prior to Spa Fest 2019, when a group of medical spa market friends took a morning dip and we observed how good it would have been to have a bespoke designed post swim bathrobe. The covid result has likewise stimulated a more fast advancement and pattern for wild swimming and outdoor river, lake and beach activities being offered by an increasing variety of spa and hotel operations. This declared our thinking that this towelling poncho would be invited and have relevance to numerous hotel and medspa resorts and lodges throughout the UK. Barbara Cooke, Founder and CEO