Since 1947, Outrigger Hotels and Resorts has produced a tradition of hospitality with traditions of caring for their visitors as honoured visitors and extended family.
NB: This is an article from The Hotels Network, among our Expert Partners
With beachfront residential or commercial properties across the Hawaii Islands, the Asia-Pacific and the Indian Ocean, the brand has been pegged as an innovator of tourism advancement.
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This targeting difference is a key feature of the THN tools that allows Outrigger to ensure only particular site visitors see specific offers, guaranteeing maximized earnings. Shown as soon as the targeted visitor lands on the site, this Layer example draws attention to an exclusive long stay offer. The Layerss CTA (call-to-action) takes the users straight to the scheduling engine, motivating them to take benefit of the offer and towards a finished appointment.
The mix of both effective tools helped Outrigger to catch guests at every action of the reserving funnel.
The brand name observed that, despite receiving a high quantity of website traffic across their hotel websites, their conversion rate was not as excellent as desired. It appeared like users required an additional reward to complete their reservation.
This targeting difference is a crucial feature of the THN tools that enables Outrigger to ensure just specific website visitors see certain offers, making sure maximized profits. Shown as soon as the targeted visitor lands on the site, this Layer example draws attention to a special long stay offer.
Rewards Integration.
The Website Results.
By partnering with these 2 companies, Outrigger aimed to see an effect on their site visitors booking journey and consequently on their direct channel outcomes.
Shown as quickly as the visitor lands on the website as well as in the Booking Engine, this Layer example draws attention to the unique benefits of reserving directly on the site. The Layerss CTA (call-to-action) grabs effectively the visitors attention, assisting to push them down the booking funnel towards a completed booking.
Enrollment Messaging.
The following set of THN tools were showcased throughout Outriggers residential or commercial properties sites this previous year with the objective to boost the user experience and boost direct appointments.
While sharing a typical goal, the 2 partners have actually concentrated on different areas of the scheduling funnel that, when integrated, develop ideal results for the customer. Outrigger was able to clearly interact their special worth proposition while offering their visitors additional monetary incentives to book with them. This dynamic duo of products has given Outrigger the additional push they required to focus on their direct channel method and see lasting results.
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Displayed as quickly as the visitor arrive on the website as well as in the Booking Engine, this Layer example draws attention to the unique benefits of reserving directly on the website. This unique deal targeted just for Hawaii locals supplies enticing perks for regional travelers, an essential method during this special travel period. The Layerss CTA (call-to-action) grabs efficiently the visitors attention, helping to nudge them down the scheduling funnel towards a completed booking.
Hence in April 2018, Outrigger decided to partner with The Hotels Network (THN) to take benefit of their set of Conversion and Personalisation tools to provide a special hotel site experience that boosts user engagement throughout the site, leads guests towards the booking engine, and ultimately in favor of a direct booking. To even more enhance their direct channel while differentiating themselves from the competitors, Outrigger turned to The Guestbook in October of 2019..
As competitors with third-party websites gets tougher for hotels, many brand names are trying to find assistance in growing their most profitable source of service: the direct channel.
The favorable outcomes achieved from working with both THN and The Guestbook have actually strengthened the relationship in between the companies and the brand name, ensuring an extension of the collaboration in the future.
Acknowledging that Outriggers consumers are extremely encouraged by cash rewards programs, The Guestbook leverages the power of a cash-back program with conversion innovation that seamlessly incorporates with all major reservation engines and permits benefits messaging starting with search engine result, all the method through to a completed direct reservation and beyond.
Exclusive deal targeted to regional travelers.
The Solution.
Would like to know more information about the campaigns Outrigger Hotels and Resorts carried out? Do not hesitate to download the complete case study to discover how they successfully adapted their technique to focus on direct bookings.
The Challenge
Both THN and The Guestbook have a common objective: assisting hotels increase their direct bookings.
The Guestbook in action.
Welcome layer targeting non-resident travelers.
THN Website Tools in Action.
The foundation of The Guestbooks cash rewards program, the Cash Rewards Suite amplifiedOutriggers marketing efforts and helped increase their direct reservations while attracting, converting, and keeping more guests than ever previously.
The Guestbook makes it easy for Outriggers guests to enroll and produce their free account to redeem their money benefits, all done within Outriggers scheduling engine on the checkout page.
