Even if youre not a fan of Facebook or social media in general, you most likely have an idea of the effect it can have on essentially every aspect of society, including the success of hotels.
NB: This is a post from Siteminder
Counting on OTAs alone to reach and acquire guests is insufficient, nor is it constantly the most lucrative.
The influence of social networks simply reveals no signs of decreasing and, even as new platforms like TikTok emerge, Facebook is still one of the most effective and popular networks on the planet– do not stress, weve discovered some statistics to show it.
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In this blog site well offer you a total (however ideally simple) introduction of why Facebook marketing can be so essential for your hotel, how to get begun, and a bunch of techniques and pointers to do it efficiently.
Why your hotel needs a strong Facebook marketing strategy
Not being active or present with your hotel business on Facebook would be a substantial bad move, specifically provided how likely it is that your rivals are utilizing it to grow their brand name and capture reservations.
Rather of just informing you that you require it to accomplish much better organization results, lets reveal you with 12 compelling stats we discovered thanks to Facebook itself, HootSuite, Sprout Social, and Stackla:
Facebook has 2.74 billion month-to-month users in 2021– an increase of 12% considering that September 2019More than 55% of Facebooks audience is under 35 years of age– a savvy, energetic market who are keen to take a trip. However this also represents older generations are devoted users of Facebook– highlighting the platforms broad appeal.76% of leisure tourists utilize the Facebook family of apps for travel related activities38% usage Facebook messenger to chat about journeys to friends74% are influenced by loved ones when choosing travel plans73% of United States users login daily, while 93% login weeklyTwo-thirds of users check out a local service page weeklyAn typical user clicks 12 Facebook ads each month80% are exclusively mobile usersThe average advertisement price for Facebook reduced 9% in Q3 202086% of people stated theyve ended up being interested in a particular travel location after seeing user-generated content52% of consumers state theyve made plans to visit a destination based on media their family or buddies have shared
Not just can data like this screen how essential it is to engage tourists on Facebook, but they can likewise start to guide your plans too.
How your hotel can get going
Marketing on Facebook can be a lot easier than you think! Theres a lot you can do totally free, rapidly and easily, to influence your audience.
Prior to you get begun … First things first however, if youre a new business owner or have not tried it before you need to set up your hotel Facebook page. The details you include on your hotels Facebook page need to be much the exact same as your Google Business Profile.
Throughout setup … Ensure that you include:
All existing contact detailsYour propertys area detailsProfessional or top quality imagesLanguage that is available and aligned with your brandLinks to your other online platforms such as Instagram or TripAdvisorAccurate and consistent info that matches your profile in other put on the web
Now youre ready … Free marketing is the very best marketing so youll wish to construct your variety of fans as quickly as possible so you can start promoting your deals. Plus, when your page reaches 2000+ likes youll have a choice to produce custom-made page tabs so you can further customise your content.
Getting more likes and constructing your audience
To grow your hotels Facebook page organically– that is, without spending on ads– theres a lot you can do to get some quick wins.
Welcoming your own contacts and buddies to like your pageAsking people you understand to share and suggest your page or postsAdd links to your Facebook page on your site, emails, Google Business Profile, and other social media sites such as Instagram or Twitter.Encourage guests or visitors to your hotel to join your page by putting screens on tables, your front desk, or on welcome packs in your spaces
Tips for material and neighborhood engagement
For content, follow the 80/20 guideline: 80% of posts must be about the local location and only 20% of posts ought to be about the hotel itself. We understand from recent Sprout Social information, the highest engagement days on Facebook are Tuesday, Wednesday, and Friday.
In addition, if another regional service or organisation discusses your hotel in a post on their Facebook page and tags your page, thank them, like the comment, and participate with the conversation. Facebook is a neighborhood so a sharing mentality here will serve you and your hotel well. Following and engaging with regional companies can benefit you in the long run.
After the initial increase of followers youll need to work a little harder to grow– however you can still do it for complimentary by publishing quality content frequently and actively engaging with other pages and organizations.
Check out the rest of the post at Siteminder
Before you get begun … First things first though, if youre a new company owner or have not attempted it prior to you need to set up your hotel Facebook page. The information you include on your hotels Facebook page must be much the same as your Google Business Profile.
We understand from current Sprout Social data, the greatest engagement days on Facebook are Tuesday, Wednesday, and Friday. Furthermore, if another local business or organisation mentions your hotel in a post on their Facebook page and tags your page, thank them, like the comment, and join in with the conversation. Facebook is a community so a sharing mentality here will serve you and your hotel well.