Talking about the signing, Samantha Bain-Mollison, Retail Director at Shaftesbury, stated: “To have signed yet another independent, curated lifestyle brand name with a retail and café provide as part of our portfolio is testament to Seven Dials credentials as a creative and innovative area in Londons West End. Sitting easily along with the similarity the just recently released antaomē and Experimental Perfume Club shops White Pine, with their whole-hearted dedication to sustainability, aligns perfectly with Seven Dials as a destination.”
Sebastian Doehring, Director at White Pine included: “We are so delighted to be opening our 2nd flagship within the heart of Seven Dials amongst a center of so numerous other likeminded independent sellers and hospitality operators. Seven Dials has actually long been a target destination for White Pine, with the destinations dedication to sustainability lining up well with our own brand name ethos. We cant wait to open our doors here, bringing whatever White Pine is about to a new type of mindful consumer.”
White Pine is set to sign up with several current entrants to Seven Dials, consisting of contemporary wellness apothecary, anatomē on Monmouth Street and a launching London store for COW Vintage at 13 Shorts Gardens, as well as eponymous devices and way of life brand name Tihara Smith, Shaftesburys Start Up with Seven Dials competitors winner, who has actually taken pop-up area on Monmouth Street.
Nash Bond, Hanover Green Retail and Cushman & & Wakefield represented Shaftesbury. White Pine dealt direct.
Shaftesbury has today revealed that independent Scandinavian lifestyle shop, deli and café, White Pine, has actually selected Seven Dials Earlham Street to release their newest location, forming a brand-new London flagship space for the brand, set to open later on this month.
Spanning simply over 1,200 sq ft at 33 Earlham Street, the White Pine flagship shop will equip everything from Scandi-inspired home living products and cosmetics to plants, books and deli products, together with a dynamic vegan menu packed with juices, shakes, coffee & & tea, shake bowls, rye bread sandwiches and healthy treats. 7 Dials forms part of the brand names growth and joins their existing presence in Fitzrovia, London, which opened in 2018.
The symbol White Pine represents peace and calmness, with sustainability central to brands ethos. Nature is promoted and prioritised through White Pines items and the cosmetics of their stores, developed internal the brand name utilizes eco-friendly and totally compostable products and primarily organic items and produce in the pursuit of raising awareness around the need to secure the environment for future generations.
