May 2, 2024

Tips for hotel chains to cash in on the revenge travel trend

Monitor operations throughout numerous residential or commercial properties with a single sign-in.
Centrally manage TA/Corporate profiles.
Gain centralized access to visitor history.
Handle space stock for all your residential or commercial properties in real-time.
Empower your CRO to deal with group-wide online/offline reservations.
Accept bookings for member hotels/room types for different check-in dates.

Hotels across the world are gradually gaining their self-confidence and getting prepared to open their doors after over 18 months of lack of exercise, thanks to this new rage– revenge travel. Another encouraging reality is that, with the risk of COVID-19 gradually receding and an increasing number of individuals getting immunized, around 45% of tourists plan to travel more than prior to the pandemic time.
# 1. Let them understand that you are all set
Work with your marketing team and get as innovative as possible to craft e-mails, social media posts, brief videos to inform your target audience (existing + prospective visitors) that you are completely practical and now open. Plainly state that all your member residential or commercial properties have all the required security measures to ensure their physical wellbeing.
Make sure that you have somebody at the Central Reservation Office (CRO) to address tourists questions. All in all, you require to convince your target audience that you are sensitive about their concerns.
# 2. Go contactless
Once again, this is another area where you can do a lot to showcase your focus on visitor security and achieve it through digital change. By greatly minimizing physical touchpoints, contactless solutions do not just lead to client comfort/safety. They likewise keep your personnel safe.

Hotels across the globe are gradually acquiring their confidence and getting all set to open their doors after over 18 months of lack of exercise, thanks to this new rage– revenge travel. Another encouraging truth is that, with the risk of COVID-19 gradually receding and an increasing number of individuals getting vaccinated, around 45% of tourists prepare to travel more than prior to the pandemic time. Full-fledged travel is yet to take place, so you can not expect pre-COVID level tramp at your hotel chain. We also require to understand that many people are just about to travel after a long gap while the threat of COVID-19 is still there. Remember, you are not only preparing to take advantage of this pattern of vengeance travel.

Checkin and checkout.
Space service.
AI-based chatbots for automated guest support.
Self-service centers.
Payment.
Concierge.
Keyless entry.
In-room features.

The Hotel PMS comes incorporated with an intelligent channel manager that helps you in effectively updating rates and accessibility across online and offline sales channels. In addition, you can likewise get to work with an earnings management service to know market need, rival pricing, rate suggestion.

While todays health-conscious guests will like these contactless services, you also get to empower your staff to do more.
# 3. Promote yourself as workcation.
Full-fledged travel is yet to take place, so you can not anticipate pre-COVID level tramp at your hotel chain. A certain portion of tourists are working while traveling, and this is where you can do something. Make sure to inform them that all your hotels are perfect workcations with high-speed web, a comfy in-room workstation, and numerous other essential facilities.
# 4. Be flexible.
We also require to understand that the majority of people are simply about to take a trip after a long gap while the danger of COVID-19 is still there. There are lots of uncertainties about many things around their itinerary. In some cases, all modes of interaction might get grounded due to federal government policies. All these affect their itinerary, and some of them may have to connect to you for scheduling cancellations or modifications.
As a hotel chain owner, you need to be a little versatile and generous in such circumstances. Make sure to assist them with flexible cancellation adjustment of their bookings. If they are looking at alternative dates and destinations, train your personnel at the main booking office to guide your visitors. You can do this as you have numerous properties throughout numerous locations, and this will develop trust.
# 5. Adopt cloud-based Hotel PMS.
Keep in mind, you are not just preparing to utilize this pattern of vengeance travel. Instead, you are getting prepared for a better future.