When will the travel and hospitality industry return to pre-pandemic levels? When it concerns leisure travel, the answer is earlier than you mightve ever thought possible.
NB: This is a post from Conductor
In summer season 2021, vacationers got their beach on, with traveler hotspots like Miami and Virginia Beach topping their 2019 occupancy rates. The Transportation Security Administration logged more than 2.1 million people at airport checkpoints on July 2, 2021, topping 2019 volume.
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These travel and hospitality search trends from 2021 will assist you much better comprehend the reasons why some domains drive more online traffic than others. It will also assist you determine future travel patterns faster.
Business travel and cruise lines still have some reaching do, however the signs are optimistic, with Carnival Cruise Lines bookings for the 2nd half of 2022 outpacing 2019 levels.
Which domain brings in one of the most online search engine traffic for flights?
Kayak is outpacing even Google in terms of market share! One reason why is since they produce specific material for tourists most in-demand destinations centered around the words “low-cost flights.” These route-specific landing pages drive 10s of thousands of clicks.
The domains winning the online conversation about hospitality trends and travel share a common bond: They buy well-optimized material. For example, when it comes to flights, monthly search volume (MSV) information from August 2021 shows that two Online Travel Agencies– Kayak and Expedia– are winning the greatest part of market share, earning 17.93% and 16.67% respectively. American Airlines is the only branded carrier to make the leading 5.
Which names top the list in top quality hotel and trip rental searches?
From developed hotel brand names like Hilton and Marriott to vacation rental platforms like VRBO and Airbnb, todays travelers have plenty of choices when it comes to accommodations. While look for all accommodation types (hotels, motels, resorts, and outdoor camping) hit their ebb in April 2020 at the height of pandemic lockdowns, look for both top quality and non-branded lodgings have increased throughout the board since.
Searches for “hilton garden inn” and “marriott yard” are up more than 500% from August 2019 to August 2021, despite the fact that searches for “marriott” alone are down 18%. Interestingly, searches for Airbnb amount to where they were pre-pandemic. While the brand name took a hit for their stiff cancellation policies early on in the pandemic, theyre anticipated to report their greatest quarterly income level in Q3 2021 although reservations remain listed below 2019 levels.
The pandemic likewise produced greater interest in private, outdoor, socially distant trips, as evidenced by a sharp rise in camping-related searches because April 2020. The search data dovetails with travel patterns. According to a Kampgrounds of America report, the percentage of newbie campers has grown fivefold vs. 2019.
Which elements drive hotel choice for tourists?
Pet-friendly policies, in-room jacuzzis, pools, and extended stay choices top the list of amenities individuals want when it concerns trends and travel in 2021. Distance likewise drives lodging option, with tourists looking for hotels near popular style parks and casinos.
Check out rest of the article at Conductor
These travel and hospitality search trends from 2021 will help you much better comprehend the reasons why some domains drive more online traffic than others. It will likewise help you identify future travel trends much faster.
The domains winning the online conversation about hospitality patterns and travel share a typical bond: They invest in well-optimized material. Searches for “hilton garden inn” and “marriott yard” are up more than 500% from August 2019 to August 2021, even though searches for “marriott” alone are down 18%. The search information dovetails with travel patterns.
