October 5, 2022

Exclusive: Eyes on Australia for Hilton destination brand LXR

Hiltons independent destination-centric high-end brand name, LXR Hotels and Resorts, has actually expanded into Asia-Pacific with the opening of Roku Kyoto– its very first residential or commercial property in Japan.

As the hotel beds down in its maiden Japanese location, HM connected with Hiltons Vice President Luxury and Lifestyle, Nils-Arne Schroeder, to find out more about the brand name and its aspirations to broaden further in the area.

What did Hilton see in Kyoto as being a perfect home for the LXR brand?

Discovered on the planets most alluring destinations, LXR Hotels & & Resorts is a collection of independent, custom hotels that are distinguished by an incomparable commitment to customised attention and luxurious, yet locally immersive, experiences for visitors. Filled with character and uniqueness, each has an unique story, and remains real to the heritage and culture of the destination, providing a glamorous base for exploration for the critical traveler.

The 114-room Roku Kyoto, LXR Hotels and Resorts, opened in late October.

Kyoto is thought about the cultural capital of Japan and among the worlds most beloved travel destinations. Being the imperial capital of Japan until the middle of the 19th century and house to 17 UNESCO World Heritage sites, Kyotos abundant history and unique culture is filled with interesting charm and wonder, making it the perfect destination to present the LXR brand in Asia Pacific.

How is the Japanese market progressing to the point where high-end brands are beginning to appear in higher numbers?

In addition to the demand for high-end experiences, Japans attractive and diverse destinations are well-positioned to deal with the increasing need for immersive local experiences matched by the prominent Japanese hospitality. This sets the stage for the introduction of new high-end hotels like Roku Kyoto, that commemorate the distinct Japanese culture, from artisans and craftsmen to chefs and farmers..

Japan is a tactical market for Hilton, and we have actually indeed seen a growing interest and need in high-end hotel brands in the market.

The new generation of high-end visitors, both domestic and international, will seek more significant experiences that influence them. In addition to taking a trip more properly, they will wish to experience locations authentically, immersing themselves in the different cultures and discovering something brand-new..

The Wealth Report 2021 by Knight Frank indicated that Japan showed among the highest increases in ultra-high net worth people regardless of the pandemic. As local constraints ease in Japan, we have witnessed a strong demand in our luxury hotels and expect that domestic demand for luxury travel in Japan will stay high even after worldwide borders gradually reopen..

Are there any plans to expand the LXR brand name to Australia or New Zealand? Which cities would match what the brand uses?

We are continuously aiming to bring the ideal brand names to the ideal destinations at the correct time. Australia and New Zealand abound with remarkable locations that would be best for the LXR brand, to provide intrigued travelers a luxurious base to find the appeal of each location..

LXR Hotels & & Resorts are first-rate homes understood for their unique character, such as unique-to-market principles that draw motivation from and show their local cultural context. Each LXR address celebrates the residential or commercial propertys distinct heritage and region to develop genuine and immersive luxury experiences for advanced international tourists. Every hotel will be assessed individually based on its own criteria and benefit since of its distinct location appeal..

What sort of immersive regional experiences in Australia and New Zealand would fit what LXR aims to provide its guests?

LXR is associated with truly unique travel experiences, where each stay is made memorable through our anticipatory personalized service and exclusive access to immersive regional experiences.

Each LXR address celebrates the propertys distinct heritage and region to produce immersive and genuine luxury experiences for sophisticated international travellers. At Roku Kyoto, guests can discover about Japanese pottery under the guidance of a regional artisan at one of the famous kilns that inherits the tradition of Kyo ware. Guests actually get their hands unclean with painting and hand-twisting using soil from the hotel premises. The memory of this pottery experience comes alive when the completed art work arrives at the visitors house after 2 months of baking at the kiln.

Beyond the history of a building or the regional culture of a destination, it is necessary that each LXR residential or commercial property has an unique identity and story and fulfils developing expectations of the wealthy yet adventurous tourist who prioritises a hotels unique character, exceptional service and a remarkable location.

At Roku Kyoto, visitors can learn about Japanese pottery under the assistance of a local craftsmen at one of the popular kilns that acquires the custom of Kyo ware. The memory of this pottery experience comes alive when the completed artwork shows up at the guests home after 2 months of baking at the kiln.

Australia and New Zealand provide lots of motivating experiences that luxury visitors seek— these include food and nature, wildlife and white wine, coastal pursuits, and indigenous culture– among others. That may be snorkelling around a secluded island in the Whitsundays or sailing the Bay of Fires; a walk through Tasmanias beautiful wilderness or a personal tour from a native guide in the Northern Territory; it could be heli-skiing on the South Island of New Zealand or enjoying a meal whilst neglecting Sydney harbour in the boughs of the Opera House; or unbelievable cellar-door experiences in Margaret River, the Barossa Valley or the Mornington Peninsular in Australia, or Central Otago or Hawkes Bay in New Zealand.

The swimming pool at Roku Kyoto, LXR Hotels and Resorts.

Which is more vital to LXR in regards to discovering an ideal house? The history of the building it sits within or the culture of the location around it?

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