March 28, 2023

Accor secures naming rights at Sydney’s Stadium Australia

” We are immensely happy with this partnership, which is an investment in limitless experiences that bring individuals together, from world-class shows, to sporting and family events.

” Accor Stadium will likewise play an essential role in our neighborhood hosting a variety of service, community and cultural occasions in the various function rooms and spaces inside the stadium.”

” Accor is devoted to creating extraordinary consumer experiences, and Accor Stadium securely lines up with this vision,” McGrath said.

The unveiling of Accor Stadium is available in the year the business commemorated 30 years running in Australia and the Pacific, having actually opened its very first hotel at Darling Harbour in 1991.

Stadium Australia at Sydney Olympic Park will from today be referred to as Accor Arena, with the global hotel and way of life huge protecting the identifying rights to Sydneys previous Olympic Games flagship place at Olympic Park.

The arena is likewise Sydneys go-to venue for significant sporting contests and has seen the NRL Grand Final and State of Origin, Bledisloe Cup and FIFA World Cup Qualifiers, consisting of Australias renowned minute in 2005 when John Aloisis successful penalty propelled the country into national euphoria and certification for its very first FIFA World Cup in more than three years previous.

Arena Australia CEO, Daryl Kerry, stated the venue had actually already welcomed more than 30 million customers since its opening prior to the Olympics and was set for an amazing brand-new era as Accor Stadium.


Accor Pacific CEO, Simon McGrath, stated securing the naming rights for the ground was a natural partnership and a way to offer its visitors and customers with more remarkable experiences beyond their hotel stay.

Together With the Olympic Games in 2000 and holding up to 100,000 in concert layout, Accor Stadium as it is now understood has held hosts major entertainment and sporting occasions each year varying from global music acts such as AC/DC, U2 and Ed Sheeran.

” We are thrilled to partner with Accor as we invite individuals back to enjoy world-class sport and home entertainment events,” Kerry stated.

Accors Simon McGrath and Renae Trimble celebrate with Venues NSW CEO, Kerrie Mather and Stadium Australia CEO, Daryl Kelly.

Under its brand-new name, Accor Stadium will likewise supply a variety of new benefits for members of the companys ALL– Accor Live Limitless commitment program, with points able to be redeemed for a range of money-can t-buy experiences. The stadium will quickly see a new 1,200 square metre LED screen which will be among lots of brand-new fan-friendly highlights of the location.

” ALL-Accor Live Limitless guarantees to offer commitment members first-rate experiences beyond our hotels. Together, with our four hotels in Sydney Olympic Park with the Pullman, Novotel and ibis brand names, and with the launch of Accor Stadium, the precinct will allow people to take pleasure in the finest in hospitality and live home entertainment.”

The arenas very first significant occasion under its brand-new name will happen this Saturday night when it hosts Australias national womens football team, the Matildas, as they handle USA in front of what is anticipated to be a record crowd.

Accor Stadium can hold more than 80,000 for sporting occasions and 100,000 for concerts.