February 26, 2024

Where’s Fred’s selects Frederick’s place for debut

Wheres Freds represented themselves while Distrikt acted on behalf of the Mercers Company.

The Mercers Company has today announced the opening of Wheres Freds, its very first location in the heart of the city at 7 Fredericks Place.
Owned by the Mercers Company, Fredericks Place sits in a Georgian cul-de-sac surrounding to Bank Station and becomes part of a special school style cluster of historical, character structures, which belong to an ongoing multi ₤ million change and financial investment by the Mercers Company.
Wheres Freds day-to-night café and wine-bar will occupy the ground floor of a brought back townhouse, which by day is flooded by natural light via high front windows, a long skylight and a main light-well. The interior, hosting 40 covers, has been developed by owner Chelsea Finch with the assistance of Block1: Design and functions exposed brick walls retained from the remodelling, Modbar espresso taps, banquette seating, a neon light, and an installation of native Australian flowers by flower designer Izabela Davi.
Wheres Freds has an all-day food deal, from brunch right through to supper including meals such as Pan con tomatè with fried eggs and Freds packed banana bread, made to creator Chelsea Finchs own dish. Sandwiches used focaccia from the Snapery pastry shop, and a hot dish such as Steak and Vintage Cheddar Pie are offered at lunchtime. By evening the menu modifications once again to consist of sharing plates and a focused selection of low-intervention wines and mixed drinks.
Chelsea Finch, Founder, Wheres Freds, discussed the debut launch: “Fredericks Place supplies us with a buzzing central place right in the heart of the square mile to showcase our bespoke all the time deal. We eagerly anticipate inviting individuals to experience our terrific food and beverages, all within a design-led and friendly environment.”
Simon Taylor, Property Director at the Mercers Company, added: “Wheres Freds opening is especially timely with the steady return of people to the capital, not just does it enhance the standard atmosphere on Fredericks Place, however it likewise offers city employees and London locals with a great area to enjoy, at all times of the day.”
The opening follows the recent launch of special members space, The Conduit on Langley Street, in September and signs up with Italian gelato brand name Badiani, situated at 2 Mercer Walk, as well as the worlds first prison-based coffee business, Redemption Roasters, revealing it has actually signed for its launching location in the West End, due to open at 40 Drury Lane later on this year.