May 18, 2024

2021 in Retrospect: a Year of Resilience

As we are all preparing for the coming year, it is time to look back at what the past year has actually suggested for us and reflect upon what we have actually discovered. It was the first time any of us had actually had to deal with a worldwide health crisis of this scale, and we had no empirical data to help us anticipate what the new year would bring. As for many of us, 2021 has been a challenging year. One of the biggest moments of this year was to see how everybody across our organization has taken on the obligation to make 2021 our most productive year. We have constructed more innovation and items than ever previously and made fantastic client wins, and these successes have encouraged us throughout the year, providing us a positive and positive outlook for what is to come in 2022

Previous crises have pressed us to innovate, to look into brand-new directions, and this one shows to be no different. From the lots of conversations we have actually had with hoteliers over the past year, we can see that the worry and hesitance of adopting technology to support operations has been replaced by interest and interest. Although we are dealing with various crises, we still pursue functional excellence, and now is the time to embrace technology that can assist raise the pressure of the fewer resources we have.
This year we got market-ready with our latest product, Guest Experience Automation (GEA) ™, a set of tools to accomplish high service levels with restricted human interaction. We began creating GEA ™ back in 2019, unaware of the major occasions that were awaiting us. However, we were already convinced that technology might help supply functional success for hotels, and this year already, we have seen thousands of housekeeping and upkeep demands created and effectively dealt with by our innovation.
Together We Made It a Success

As we are all getting ready for the coming year, it is time to recall at what the previous year has actually indicated for us and reflect upon what we have actually discovered. The past year can be summed up into one word: strength. As Merriam-Webster describes it, resilience is the ability to become strong, healthy, or successful again after something bad happens. 2021 has tested us in numerous ways, and moving forward has implied being durable.
2021– Expectations vs. Reality

Digital adoption is not simply for today, however it is to future-proof your organization for whatever else lies ahead. Hoteliers need to look into their guest journey techniques and adjust these to the new requirements and expectations of guests to guarantee their visitor experience is still appropriate. We have all been pushed into more digital consumer journeys throughout different industries, and hospitality is no exception.
When looking back at 2021, I am proud to be part of a market that represents resiliency so well. We have all reinvented ourselves, pushed more difficult than before, and adjusted to whatever was thrown at us, never forgetting the core of our market: providing impressive visitor experiences.

At the end of in 2015, while we were still attempting to get a grip on the COVID-19 pandemic, it was tough to look ahead to what 2021 would bring. It was the very first time any of us had actually had to deal with a worldwide health crisis of this scale, and we had no empirical data to help us forecast what the new year would bring. Everyone was preparing with whatever information was readily available and a great portion of good sense.
Seeing how we ended 2020, it was clear that the road to recovery would not be direct. We saw how the infection went through various waves, forcing nations to close borders over and again. We saw evaluation volumes drop and increase, and we saw how hospitality had to adapt facilities and services to a health crisis, to later on needing to transform themselves once again to handle international staffing shortages.
After handling COVID-19 for nearly two years, we are all improving at preparing and handling expectations for what is next. Nevertheless, if 2021 has actually taught us one thing, then it is that the hospitality market is durable and that we can recover from this with strength and innovation, both now and later on. As long as we future-proof ourselves by being efficient, versatile, and always with the future in our minds.
Digital Transformation as a Driver for Efficiency

The pandemic has required our society to stand still for a second– literally– and while working from home, we were all pushed to reflect upon our life and work scenario, looking for brand-new balances in between our individual and professional lives. I, personally, feel grateful and lucky to state that I delight in working; I love the technology, individuals I get to work with, and I like the market. At the exact same time, I likewise like my household. I desire to encourage everyone to try and find that balance that allows us to be effective and surpass expectations both at work and at home.
As pointed out before, we can not know what next year will hold for us. Now, development lies in new innovations.

When it comes to a number of us, 2021 has actually been a difficult year. We needed to reveal brand-new levels of versatility and versatility within our business. Prior to the pandemic, we were hesitant to embrace new working models, but the circumstance pushed us to brand-new hybrid models with chances to work from home and abroad.
Now, we are seeing the fruits of our flexibility. One of the biggest minutes of this year was to see how everybody across our organization has taken on the duty to make 2021 our most efficient year. We moved better together as a company to make this year a success. And we did it. We have actually constructed more innovation and items than ever before and made terrific client wins, and these successes have actually inspired us throughout the year, providing us a optimistic and favorable outlook for what is to come in 2022
Looking Ahead to 2022.