According to Tripadvisor, a mind-boggling 96% of tourists read evaluations when looking into a hotel.
NB: This is a short article from The Hotels Network, among our Expert Partners
Here, you will discover 5 proven techniques to make the most out of your hotels visitor reviews to motivate more visitors to book straight with you.
Its therefore essential to promote visitor evaluations on your branded website that highlight your USPs (unique selling points) and help convince users that your hotel is the ideal suitable for their stay. Whats more, if you wish to keep users engaged and have a real influence on conversion rates, you require to show reviews that resonate with your potential visitors.
With the large bulk of travelers trying to find reassurance about the experiences of previous guests before deciding to schedule a residential or commercial property, there is a significant threat that they leave your hotel site (without booking) to inspect reviews on OTAs or other sites..
5 proven strategies to utilize guest reviews to increase direct reservations.
1. Showcase your visitor evaluates at key stages of the booking funnel.
As a hotel marketer, lowering the bounce rate of your hotel site is likely to be among your primary concerns. Highlighting favorable visitor feedback on your homepage can clearly have a strong influence on your numbers, but by restricting the focus to the homepage, you could be missing out on a trick.
With numerous touchpoints throughout the online booking journey, there is a chance to effect user habits at each crucial phase. Accentuate what makes your hotel special at relevant actions of the appointment process, with an unique focus on those pages that are important to your brand. If you have a high volume of visitors concerning the gallery page, why not display your visitor reviews there?
2. Make sure the visitor feedback matters for visitors.
Categorize your visitor reviews by travel intent and customize your evaluations by type of user to encourage sales from specific targets. Select fascinating reviews that explain your hotels USPs in your guests own words and offer website visitors with useful details during their hotel search..
With todays innovation, its possible to utilize segmentation rules to customize the website user experience by revealing a Smart Note in the relevant language that highlights the most relevant evaluation for each user. An excellent method to do this is to personalize the message based on the visitors search or searching patterns. If the user is browsing for a room for 2 grownups + 2 kids, reveal a review that highlights that your hotel is ideal for families.
3. Select the most relevant evaluation sites and OTAs.
Aggregating scores and showing reviews from multiple OTAs and websites will assist encourage users that your hotel is the right for them. Dont limit yourself by only revealing those sites where you have the highest evaluation scores.
4. Update guest evaluates regularly on your website.
It doesnt make sense to keep the same old reviews. By highlighting evaluations in a timely manner, you will be able to engage with online visitors and reassure them that your hotel is the best fit for their stay.
5. Take into consideration the search gadget.
With The Hotels Networks Review Summary, you can trigger the mobile choice to make sure that visitors browsing on mobile phones have access to your reviews too. Understanding that mobile bookers can quickly jump from one hotel site to another, its even more crucial to keep them by letting them know what makes your hotel unique. This effective but simple site feature will definitely have a terrific effect on your mobile conversions.
If you are interested in discovering more tested strategies from hotel brands leveraging visitor evaluations to increase their direct appointments, we advise reading our guide, “Leveraging guest evaluations to inspire trust”.
Mobile reservations have been plainly acquiring a larger share of overall direct reservations over the past years so now the concern is– are you enhancing the screen of guest reviews on your hotels site for mobile users?
Find out more short articles from The Hotels Network.
In conclusion, youre more most likely to keep visitors on your site if you supply them with all the details they require to make an informed decision, and guest reviews are a key part of this. As an outcome, to drive more direct reservations to your residential or commercial property, its vital to reveal appropriate guest feedback on your website, highlight your achievements and encourage users that your hotel is the best alternative for their stay..
If you have a high volume of visitors coming to the gallery page, why not showcase your guest reviews there?
Aggregating scores and displaying reviews from multiple OTAs and websites will assist persuade users that your hotel is the right for them. By highlighting reviews in a prompt way, you will be able to engage with online visitors and reassure them that your hotel is the best fit for their stay.
With The Hotels Networks Review Summary, you can trigger the mobile choice to ensure that visitors browsing on mobile devices have access to your reviews too.
If the user is browsing for a space for 2 grownups + 2 children, show a review that highlights that your hotel is ideal for households.
