The St Davids Partnership, owners of St Davids in Cardiff, one of the UKs premier retail and leisure destinations, has actually announced the launch of John Lewis new pop-up display room experience, ANYDAY.
Only the second of its kind in the UK, the shop showcases ANYDAY, the brand-new own brand name variety from John Lewis, with an aspiration to transform and remodel customer understandings around the cost of elegant homewares. The 4,277 sq ft unit, located on the Lower Grand Arcade, adjacent to Disney, Sports Direct, and Lego, will remain in location till mid-October.
The relocate to develop a momentary showroom comes after substantial success with the Test & & Learn exhibition spaces, launched by John Lewis Cardiff to include their brand-new ANYDAY own brand earlier this summertime in the Lower Mall at St. Davids. John Lewis is looking to construct the profile of its home variety variety, with the increasing significance of developing practical and liveable areas in the house featuring elegant and budget-friendly styles.
The St Davids store highlights ANYDAYs modern living designs, focusing on showcasing specific products and room sets in an experiential method. Clients will walk through the spaces to get a feel of the different styles and designs, whilst also having the opportunity to engage with regional John Lewis Partners, before going to the close-by John Lewis to make any purchases.
Talking about behalf of the St Davids partnership, Russell Loveland, Senior Portfolio Director for Landsec, stated: “John Lewis is a family name, regularly recognised for its high calibre items. We are excited that St Davids has actually been chosen for this brand-new style retail experience, putting us at the leading edge of changing perceptions around the brands homeware products. The intro of ANYDAY and this experiential retail demonstrates the brands broadening existence within Cardiff, and the citys importance as a test-bed for new concepts in retail.”
Cliff Vanstone, Head of Branch at John Lewis, Cardiff added: “John Lewis is an essential of St Davids Cardiff– its one of our largest shops in the UK. We are incredibly delighted to work together on this joint initiative with St Davids, as we want to diversify the John Lewis experience, and showcase our high-quality but inexpensive and elegant homeware range. The ANYDAY pop-up will help us engage with our clients in a brand-new way, and weve already seen a terrific action only a short time from opening.”
The ANYDAY store has actually experienced a strong tramp and favorable feedback from consumers with over 2,000 check outs currently to the pop-up store given that it launched on 30 July.
This news follows the current openings for other experiential stores at St Davids, including a Welsh launching for Sky and a new store for way of life brand BoConcept.
