June 9, 2023

Unlock Better Decision-Making Using Your Hotel’s Reputation Data

Before we can understand how to enhance our decision-making on the home, we first need to cover the expenses and effects of those choices.

NB: This is an article from Travel Media Group

The first and most obvious choice expense is money. Whether its a simple linen upgrade or full-out PIP or property renovation, capital spending is among, if not the most significant elements of expense in a hoteliers decision making.

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In the past, these daily home choices of where to invest our time and cash had relatively low impacts. In the winter these effects grow bigger due to the slow season and low tenancy historically felt in the winter season months. So hoteliers are a bit more watchful and careful with how they are investing their time and money.

What does this imply? When it comes to their residential or commercial property, it indicates hoteliers simply can not afford to make the wrong choices right now. What can we do to make sure we are making the finest choices for our home, spending our time and cash where they are needed most, and having the biggest effects on our property?

Most hotel choices today come with both time and money expenses. From property preventative maintenance to personnel hiring and training, there is some degree of time and cash involved in each.

The second and practically similarly as essential factor, particularly today, is time expenses. With hoteliers spread as thin as ever, the choice to quality check spaces or help the front desk with check-ins, is a big one, and if not correctly thought about could have effects on the visitor experience and overflow into your hotels online evaluations.

Decision Impacts

Today, in 2021, as we race towards a new year and the cold weather, the danger of the Delta version and what looks to be absolutely nothing except a staffing crisis looms over the hotel market. In times like these, the ripple effects of the daily decisions hoteliers have to make resonate larger than they ever have previously.

Tale of 2 Owners

To address that question, we have a story about 2 owners. As soon as upon a time, there was a hotel with two owners. They owned an older hotel, with a tenured personnel, that had been a constant income generator for several years because it was very first bought. The hotel had recently begun to lose money; at initially in little quantities month over month, however lately the losses started to grow progressively larger and the 2 owners came to the conclusion that something must be done.

He used the hotels credibility data to conduct research study. Within that research, he uncovered patterns in the hotels review data.

Owner # 2.

Owner # 2 Results.

If you are part of a hotel management group or handle or own numerous properties, and it becomes significantly more tough.

Sentiment Iceberg.

In complete disagreement with how to continue, the 2 owners are stuck as to what is best for the property and what is required most. Lets take a moment to explore what type of impact these different choices would have if they had actually been made.

Leveraging this reputation data, the general supervisor had the ability to make the finest decision for the home according to what visitors were actually saying and how they really felt. This choice enhanced the aspects of the guest experience that needed it most and integrated the very best use of time and capital expense. This is how we make smarter decisions for our homes, by utilizing the data offered to us by our essential asset– our guests.

On the other hand, with the property being an older hotel, the room ratings for the property nosedive and grievances of “dirty and out-of-date spaces” begin to fill the hotels online review websites. Eventually, the knowledgeable and well skilled staff could not cover the older, dated spaces in need of a refresh. In the end, the choice to carry out a full-scale staff training and revamp was likewise not the very best decision for this hotel.

Enter the GM.

The 2nd owner, a more cost-conscious individual, likewise goes to the property and observes the staff. The 2nd owner suggests no restoration is needed, no capital expense. Instead, they require to purchase training for the existing staff, shadowing the maids, and customer care training for the front desk.

GM– Room Sentiment.

So how does this tale end? Well as the two owners continue to argue, they bring in the hotels basic supervisor and ask which concept he believed was the very best choice and which one would make the residential or commercial property the most money. The GM, who had actually been with the hotel given that it initially opened, believed carefully and asked for the remainder of the day to think of it.

Learn more posts from Travel Media Group.

We will begin with Owner # 1, who, remember, felt the property was outdated and a large capital expense was required to renovate and enhance the rooms. When the theoretical space restoration was total, the hotel began to receive a tremendous amount of positive guest feedback surrounding their “new and improved” rooms.

On the other hand, with the home being an older hotel, the space scores for the home nosedive and complaints of “filthy and outdated rooms” start to fill the hotels online review sites. Well as the 2 owners continue to argue, they bring in the hotels general manager and ask which idea he believed was the best choice and which one would make the residential or commercial property the most cash.

The first owner, touring the residential or commercial property and checking out the rooms, felt the property had become out-of-date and was in desperate need of a refresh and an upgrade. The very first owner suggests a major restoration of the spaces and investing a large amount of capital in the older hotel.

What about Owner # 2s idea? Lets picture the home chose to give up the capital expense of a massive room restoration, and instead invested time into training its whole labor force. In this situation, with the hotels house cleaning, engineering, and front desk staff retrained and carrying out at optimal efficiency, the service scores for the residential or commercial property go through the roofing system, with visitors ranting and raving about the unbelievable client service and attention to detail they experienced during their stay.

In the past, these everyday property decisions of where to invest our time and cash had fairly low effects. What can we do to make sure we are making the best decisions for our residential or commercial property, spending our time and cash where they are required most, and having the greatest impacts on our home?

Owner # 1.

More Than Data.

In this situation, with the hotels house cleaning, engineering, and front desk personnel retrained and carrying out at maximum effectiveness, the service scores for the property go through the roofing system, with guests ranting and raving about the amazing client service and attention to detail they experienced during their stay.

GM Results.

Hotel Group Decisions.

Owner # 1 Results.

The next day, with these insights, the GM approached the 2 owners with a new plan. And rather of retraining and shadowing the housekeeping and engineering departments at the residential or commercial property, why not invest time in training just the front desk and implementing brand-new SOPs to enhance the check-in/check-out procedure?

GM– Service Sentiment.

Regardless of all that focus on the space restorations, the service ratings for the property plummeted. Ultimately, the hotel was able to boast about its freshly upgraded spaces however did not have the personnel and service in location to validate the large capital spending. In the end, the space restoration was not the best choice for this hotel.

As he continued to dig through the information and try to find patterns, he noticed on the service side of the hotel experience, most of the unfavorable guest belief had absolutely nothing to do with the housekeeping or engineering department, but rather the front desk and the check-in/check out process.

As the GM took a seat to think, a couple of ideas of what he thought the property needed to repair entered your mind, but he rapidly realized that it wasnt what he or the 2 owners thought the hotel needed– it was what their guests viewed as an issue that the home needed to be fixed.

Its more than just gathering the information. There are a variety of business out there, sometimes even your brand name, that can merely offer you with your hotels reputation information.

However this is simply the tip of the visitor belief iceberg. While this story only showcased 2 little pieces of the visitor experience, we know there are other intricate information and elements of a visitors stay that can either thwart a guest or improves experience at your home. And with all this sentiment data drifting in an ocean of online evaluation websites, it can be exceptionally difficult for hotels to discover the information and insights they are looking for.